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Thread: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

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    JoyHawkins is offline Top Contributor & Featured Author
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Tell him to move 30ft

    Joy Hawkins
    1-866-430-0457 x 301
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
    Personal Local SEO Blog

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Hi Joy,

    Thank you for writing the Search Engine article on the recent Possum update. After reading your article, I am curious about what your approach would be for multi-doctor practices? Our clients are predominately in the medical field so we have a lot clients multi-doctor practices. Historically, we will create a Google listing for each doctor (if they don't already have a listing) as well as the practice. However, since the roll-out of Possum, are you advising clients not to create new listings on Google? We want to balance what's best in relation to Google Best Practices and what's best for our clients personal brands and online presence. It's important to note that some of our clients are afraid that if they don't have their own Google listing then patients will not be able to review them or they are afraid that if they leave their current practice they will have to start building their online brand "from ground zero". Any feedback is appreciated.

    Thanks again for all that you do!
    Sarah

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Sarah,

    If the doctors all do the same thing, I don't generally suggest creating profiles for each of them. If they do different things (like one's a dentist, another a periodontist, another an orthodontist ect) then it generally makes sense for them to target their specialty and rank independently.

    If you have 6 listings all targeting Dentist + city, you're most likely not going to be able to make any of them but 1 (maybe 2) rank so it's better to have 1 strong listing with tons of reviews etc.

    I wrote another detailed article on this topic that you can check out here: https://whitespark.ca/blog/best-prac...-business-gmb/
    Sperry7 likes this.
    Joy Hawkins
    1-866-430-0457 x 301
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
    Personal Local SEO Blog

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    So, if we verify each doctor listing so we can monitor reviews,etc. and point to each of the doctors webpages, instead of the homepage, should we be sure to point to those doctor pages on every citation we build for the doctor(s)? Or just make the distinction on the Google listings?

    Thanks Joy!

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    I would have the citations match GMB. Just remember that the more you create the more competition you are essentially creating for yourself if they are all targeting the same categories. I see more cases where I suggest not creating the listings than ones where I suggest creating them.
    Joy Hawkins
    1-866-430-0457 x 301
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
    Personal Local SEO Blog

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Really, Your information is very helpful.it would be interesting to take that data and determine which directories on average had the most citation influence in the entire country.

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    first of all I want to thank the author for nailing the detailed explanation. One of my client got hit on possum and at first I really thought the business got penalized by penguin 4.0 since it was the main attraction and everyone was talking about it.

    And when I checked the site rankings it dropped down drastically it was like seeing a horror show.

    Name:  drop_off.png
Views: 109
Size:  7.7 KB

    But at the moment I still don't know what to do and how to proceed. But I have done the auditing such as

    Links: I can assure that they are clean since I haven't build links aggressively. Since the site went a full redesign and went live last august.

    Content: same with content I can assure that they are unique and are created for both search engine and readers. I was also constantly blogging once a month but at the moment I stopped after the two major updates.

    this is the current situation
    main branch for the business
    -organic result is gone(used to be on no.5 for KW + Location)

    -local result is on page 3 no. 4(newly approved google my business after the main branch moved to a new location)

    -updated the local citations and links(new domain, address, embed the NAP on the site)

    other 5 branches are showing in the 3 pack results because the listings in google my business were approved long time ago.

    so from here what do I need to do to get organic results?
    -do i need to build links for other branches to get organic results?

    Thanks to those who will respond and share ideas and my apologies if this is the wrong section to ask on the scenario that I have at the moment.


    Regards

  9. #18
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Hi Adufar,

    So there was a full redesign in the past couple of months? When did it move to a new domain?
    Rich Owings
    Local Is Where It's At | Asheville, NC SEO

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Adufar, What was the exact date you saw those ranking drops?

    Joy Hawkins
    1-866-430-0457 x 301
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
    Personal Local SEO Blog

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    Adufar is offline Member
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Quote Originally Posted by Rich Owings View Post
    Hi Adufar,

    So there was a full redesign in the past couple of months? When did it move to a new domain?
    they had a domain way back in 2009-2015 so the business is now 11 years locally but their online presence started on 2009 up to this day 2016

    on 2015 a new domain was purchased running with joomla.

    • since the business expand they added a service area page(landing pages to different cities 100+ because they would literally go extra mile to serve their customers especially loyal and old customers they have before.)
    • purchased a new domain after the old one got exploited with viagra links



    Started working with this client in may 2016


    • On august 2016 site went live with new redesign and new CMS now using wordpress
    • retained the overall structure and all pages of the old site that had 100 + landing pages.)
    • updated all the previous links, citiations(domain name, NAP)


    From august - up to october 8 ,2016
    • after 2 days after the site went live it gained few traffic and consistent since the site is slowly getting indexed



    • the site was performing really well with stable and not too high traffic



    • for KW + location most of them are on first page usually in top 4-10 but not on page 2 (organic results)



    • started to write engaging content one each month



    • 10 branch offices were verified in google my business and were merge to one account since they used to be separated



    • since the main branch moved to a new location and transferred to the center of the city google my business listing was verified last week(October 10, 2016)


    And then penguin 4.0 and possum rolled out and then the rankings dropped.

    but here's the thing that's intriguing
    • when I search for KW + Location the business will show no.1 in the 3 pack but it won't show in the organic result
    • when I searched for our brand name it shows our contact us page but not the home page
    • Is it possible that you can rank in 3 pack and also have an organic result on first page not literally on top 1-3.



    Quote Originally Posted by JoyHawkins View Post
    Adufar, What was the exact date you saw those ranking drops?
    this week October 18, 2016


    that's why I'm thankful about the detailed article about possum since I was able to understand about the filtering results and didn't come to a conclusion about being penalized when it comes to penguin because all the links were legit.

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