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Thread: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

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    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    If it just happened this week and it was mostly organic, it wasn't Possum. Possum was on Sept 1 and was primarily impacting the local results (not organic).

    Joy Hawkins
    1-866-430-0457 x 301
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Quote Originally Posted by JoyHawkins View Post
    If it just happened this week and it was mostly organic, it wasn't Possum. Possum was on Sept 1 and was primarily impacting the local results (not organic).
    So what could have caused the huge drop of rankings? at the moment I don't have any idea since I checked google console and I got no notification indicating the violation.

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    It generally takes me 1-2 hours of analyzing to answer that question intelligibly. It could be Penguin but I have no way of knowing without looking at the backlinks and search console, and Analytics. You also didn't list the domain name or keywords so it's like shooting in the dark lol.

    Joy Hawkins
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Quote Originally Posted by Adufar View Post
    when I search for KW + Location the business will show no.1 in the 3 pack but it won't show in the organic result
    I'm seeing this with at least one of my clients, post-Possum.

    Just for good measure, have you forced a recrawl of the site using Google Search Console's Fetch as Google tool?
    Rich Owings
    Local Is Where It's At | Asheville, NC SEO

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Quote Originally Posted by Rich Owings View Post
    I'm seeing this with at least one of my clients, post-Possum.

    Just for good measure, have you forced a recrawl of the site using Google Search Console's Fetch as Google tool?
    before the huge dive this what happened on the google console. DNS was flagged red.

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    Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins-dns_down.png

    Quote Originally Posted by JoyHawkins View Post
    It generally takes me 1-2 hours of analyzing to answer that question intelligibly. It could be Penguin but I have no way of knowing without looking at the backlinks and search console, and Analytics. You also didn't list the domain name or keywords so it's like shooting in the dark lol.
    the backlinks are all citations and local directories that have consistent NAP which I am also careful in choosing.



    ----update

    suddenly the rankings went up after 3 days and are back. I noticed it after I search for the business brand name and the result showed our domain name. So I fetch and render the site on google console.

    It was really strange since I didn't received any message from google console about a certain penalty if it was link spam, or content.

    It still bugs me and I need to find out what happened on that huge dive so that if it will happen again I will know how to resolve it quickly.(or if others will experience it and who are reading this thread it might also help them)

    so what really happened?

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Quote Originally Posted by Adufar View Post
    before the huge dive this what happened on the google console. DNS was flagged red.

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Size:  16.4 KB

    Click image for larger version. 

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ID:	3342



    the backlinks are all citations and local directories that have consistent NAP which I am also careful in choosing.



    ----update

    suddenly the rankings went up after 3 days and are back. I noticed it after I search for the business brand name and the result showed our domain name. So I fetch and render the site on google console.

    It was really strange since I didn't received any message from google console about a certain penalty if it was link spam, or content.

    It still bugs me and I need to find out what happened on that huge dive so that if it will happen again I will know how to resolve it quickly.(or if others will experience it and who are reading this thread it might also help them)

    so what really happened?





    I think for sure it was your console error that created the drop in traffic. Anytime you have something like that you need to fix and have google fetch again.

    Seen it dozens of times.

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Quote Originally Posted by JimFranco View Post
    I think for sure it was your console error that created the drop in traffic. Anytime you have something like that you need to fix and have google fetch again.

    Seen it dozens of times.
    have you experienced something like this many times? How often do this happen?

    if this happens again changing hosting would be the best option?

    I was really confused what was the main root of it because a lot of things happened all at once.

    DNS could also be an issue since if the server is not performing well then on the technical side there is an effect.

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    anytime you have a crawl error or dns error , google will remove your site from the index and you will see a big drop in traffic.

    Once you fix the issue you should submit your site to be crawled again. Once it comes back and traffic goes back then you know thats the only issue.

    I have experienced it many times with my own sites and clients.
    James Watt likes this.

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    DMG
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    It's an ahead-of-it's-time article, and I've already linked to it a couple times from guest blog posts about SEO.

    What I'm not finding anywhere is an across-the-board agreement on how to get to the top 3 in the 3 Pack, compared to before. Seems like theories abound, but it's still too early to tell. I fear some more impatient clients will leave me, even when their organic rankings are stellar. They see the new patient flow drop with the 3 Pack, and I'm the one to blame.

    Any insight on how to get a website to return to the Google 3 Pak in a post-possum world is greatly appreciated!

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    @DMG,

    I've looked at dozens of cases and it really depends on the scenario but there are some trends I'm noticing.

    - It's more important now than before to know about any duplicates that exist and if those duplicates are causing the main listing not to rank.

    - 3rd party reviews seem to have more of an impact than previously

    - Category dillution (targeting too many un-related categories) seems to also be more of an issue than before

    - Organic ranking seems to still be one of the main drivers of who ranks so improving this seems to always be the best idea.

    - The types of backlinks you have seem to be more important now. Having super-relevant links from industry-related sites goes a long way.

    - Content of reviews is more important than simply the # of reviews.

    - The business' location in relation to where the person is searching from is more important than before.
    Ben Bowen and Rich Owings like this.
    Joy Hawkins
    1-866-430-0457 x 301
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
    Personal Local SEO Blog

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