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Thread: Be An Elf ~ Help Out Your Favorite Small Businesses

  1. #1
    pbarnhart is offline Member
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    Be An Elf ~ Help Out Your Favorite Small Businesses

    If you've spent time in this forum, you already know how valuable a great review can be for a small business - especially a local business that may be struggling for attention or traffic.

    The Best Gift Your Favorite Local Business Can Get

    Can I make a suggestion for the holidays? Between eggnogs, reach out to your friends and neighbors and encourage them to review their favorite business. It doesn't matter if it's on Google, Yelp, Nextdoor, or even YP.

    I'm sure you've already read BrightLocal’s 2016 Local Consumer Review Survey. But do your neighbors really appreciate how important their own opinions can be when shared? “A positive reputation is one of the most powerful marketing assets a business has to convince new customers to contact them. The social proof contained within reviews and star ratings helps consumers short cut their research and make decisions faster and with greater confidence than ever before.”

    Its surprising how many people really don't understand how rare a great review is ~ even when its about a business they love and visit frequently. And a lot of people may simply be nervous or confused about leaving their first review. You may need to take a few minutes and explain how to get reviews "to stick" - spruce up that Yelp profile, add a photo in Google, etc.

    So local search pros -- let's put our elf hats (pointy shoes?) on and encourage our friends, family, and neighbors to give their favorite local businesses a great gift. No gift is cheaper to give and more wonderful to receive than five stars and a happy customer story. And will help that favorite business stick around in 2017.

    And for yourselves...

    The Ghost of Reviews Past may visit you one night very soon. Everyone deserves a fresh start in 2017. Perhaps one or two of those old one-star reviews you handed out in years past could be retired for auld lang syne.
    Local SEO|SEM|Social| Nehmedia ~ Personal Blog

  2. Members who thanked pbarnhart for this post:

    Colan Nielsen (12-21-2016),Garrett Sussman (12-23-2016),James Watt (12-21-2016),MizMolly (12-25-2016)

  3. #2
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: Be An Elf ~ Help Out Your Favorite Small Businesses

    Thanks Phil, I LOVE this! Awesome idea for the Holidays!
    pbarnhart and Garrett Sussman like this.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  4. #3
    James Watt's Avatar
    James Watt is offline Top Contributor
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    Re: Be An Elf ~ Help Out Your Favorite Small Businesses

    that's a great idea Phil, thanks for sharing!
    Garrett Sussman likes this.

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