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Thread: Dunkin Donuts Name Change

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    Tim Sweeney's Avatar
    Tim Sweeney is offline Member
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    Dunkin Donuts Name Change

    Sighted a few articles implying Dunkin Donuts is testing a name change. See I would be interested to see how Dunkin is being advised on managing this if they carry it out across all locations.

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    djbaxter's Avatar
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    Re: Dunkin Donuts Name Change

    I've been seeing news items about this as well.

    Sounds like they're trying to emulate Tim Hortons, formerly Tim Horton's Donuts, in Canada. But Tim Horton was also a well-known hockey player and the rename to Tim Hortons or Tim Hortons Restaurant made sense as they grew.

    To my ears and eyes, changing the name to just "Dunkins" sounds right silly. It has no rhythm and on its own makes no sense.
    Tim Sweeney likes this.

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