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Thread: Brainstorm - Best Ways to Get Local SEO Clients Fast?

  1. #1
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Question Brainstorm - Best Ways to Get Local SEO Clients Fast?

    New clients... the lifeblood of every business!

    The big question - what's the best way to get new clients fast if you are a Local Search Consultant or agency?

    I was reading this post on Reddit and thought it would be a good discussion to share here.
    Then let's start our own little brain sharing session.

    Good ways to get local clients fast?

    Ranking yourself

    Referral program

    PPC

    Cold calling

    Cold physical mailing

    Business networking
    So what other ideas do YOU have?

    Over 4,000 of you have read my best advice at the post below:
    Jumpstart Your Local Search Consulting Business

    Build authority and ATTRACT qualified leads instead of chasing leads.
    So that's my best advice. But it's not necessarily fast. It takes time.


    Now go check out those Reddit ideas, then come back and share your own.


    IF YOU NEEDED 3 NEW CLIENTS IN THE NEXT 2 WEEKS
    WHAT WOULD YOU DO???


    questmark


    Let's think outside the box and come up with a great repository of lead gen ideas.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Dustybones is offline Local News Curator & Local Search Pro
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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    I see you are secretly addicted to reddit Linda You should do an AMA. I'm sure a number of us could pump up the conversation.

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    Linda Buquet's Avatar
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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    Na it's just one of my many news sources.

    Too busy, but if I had a clone I'd sic her on that idea Justin!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    HurricaneK8 is offline Local Search Pro++
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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    Facebook Groups!!! Don't advertise, you'll probably get kicked out of the group... but offer small businesses limited free advice and I bet you'll get a few crawling back for more
    Hurricane K8
    Leavens Auto Group (London, Orillia, Chatham - Ontario,Canada)

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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    This was touched on in the article, and I think it's a great idea if done right....

    Go into a neighborhood that is ripe with local businesses. Normally a downtown core. Do some prior research about each business that you walk into. Present them with what their current web presence looks like, and show them what it could look like, and what kind of ROI they could see.

    I haven't personally done this, but I think about it everyday as I walk home from the office passing business after local business.

    I think if you can present yourself well, have a reputation to back-it-up, this can be an effective tactic.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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    Linda Buquet's Avatar
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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    True Colin!

    Quote Originally Posted by HurricaneK8 View Post
    Facebook Groups!!! Don't advertise, you'll probably get kicked out of the group... but offer small businesses limited free advice and I bet you'll get a few crawling back for more
    Keying off Kate's idea, if you have good readership somewhere, maybe your blog, G+ or Facebook and have potential prospects that are reading...

    A strategy I've seen in other markets is to have a drawing where once a month you are going to do a free consultation and case study. So in our biz, you'd say:

    "We're going to help one small business per month for FREE. We'll do a complete audit, share any issues you have and tell you what need to be fixed."

    Then have a contact form and ask for G+ L link, site link and what type of problems they've been having.

    And in the fine print on the contact form explain this is a free LIVE audit and case study so they need to agree to let you publish everything.

    Then the one you DO select will be a pubic case study, showing off how much you know and how helpful you are.

    But anyone that signs up will be someone in need and be a good lead. They are already telling you what their problems are. The ones that are NOT selected, say sorry you weren't selected but we'd be happy to help...
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    I also think about doing this every day! It's funny how SEO changes the way you think about brick & mortar locations; wanting to get them online.

    Go into a neighborhood that is ripe with local businesses. Normally a downtown core. Do some prior research about each business that you walk into. Present them with what their current web presence looks like, and show them what it could look like, and what kind of ROI they could see.
    Colin, I've also thought about this with a different spin. Direct marketing, with a personal touch.

    There's many small mom & pop stores I go into that I LOVE that could use some SEO so other people find them too. I've often thought of sending them a letter saying how much I loved their product, and how I'd love to help them with their SEO so more people could find them. Many stores don't have time to chat in person, because they're 1-2 employee businesses, but a letter allows them to respond when they have a chance. They also tune out sales-type people because they're so used to it, especially in a downtown area.

    Of course you may have to follow up with a phone call or an in-person visit, but if you really like their products then you'll be happy to stop in again. The best part about it is these types of customers are usually awesome for referrals as well They'll tell all their friends about how a customer loved their product so much they wanted to get them found on the internet .
    Hurricane K8
    Leavens Auto Group (London, Orillia, Chatham - Ontario,Canada)

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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    Here's one I tested and it worked once:

    Go onto G+ as your business/brand from mobile and where there's the feed/circle selection you'll have "Nearby".

    Start +1'ing, sharing, circling, and commenting the local businesses that are "attempting" to do marketing on there.

    Then after about 15 minutes of that (or before), share something clever about local search or your other services, because eventually some of them are going to go check out who just gave them a notification. Then you'll possibly line yourself up as a subject matter expert on what they're trying to do.

    I had a lead go to my website and call me because of this.
    Potential added benefit
    I haven't tested or seen evidence to this yet, but I'm thinking you'll also get a few interactions on your G+ content and hopefully a circle. I say hopefully circled because that may influence search results of people who have circled them, etc...

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    Laustin1878 is offline Local Search Pro++
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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    I find just talking to the right people at the local places you frequent seems to work well. I've had several intriguing conversations about SEO and web development with a few business owners near my house lately. It has turned 1 into a client (sort of) and led to a web redesign for a friend.

    Being able to speak intelligently enough about the subject sure helps and builds trust. Not going to your local stores to try to sell someone allows you to get learn about roadblocks a business owner has previously encountered as well as build trust for yourself.
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    Re: Brainstorm - Best Ways to Get Local SEO Clients Fast?

    I wrote all this before I saw the word "fast"...haha...

    1. Know a lot

    It helps if you know what you're talking about.

    2/3. Speak / network

    This is an industry where there's practically no barrier to entry. Because of that most high-paying clients are doing a lot of research and relying on referrals more than anything else.

    The fastest way to get well-known in your area is to speak about stuff you know really well and network with people to share your ideas.

    4. Email market followup to contacts

    This literally changed my biz. Blogging, just writing emails, whatever, send those prospects your ideas.

    Screw ranking. I can tell you this from experience ranking #1 or #2 for over 4 yrs in my metro area - most of the clients that find you bc you rank are lower budget projects. Most others come from multiple channels but we've found they usually are referred or have read quite a bit about us.

    It's rare that the rankings-only leads can afford us.
    Linda Buquet likes this.

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