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Thread: Important Lessons Learned: If you HAD to Start Over WHAT would you do Differently?

  1. #11
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: Important Lessons Learned: If you HAD to Start Over WHAT would you do Differently

    Thanks HoosierBuff and James.

    You both mentioned getting help so you don't keep trying to do everything yourself.

    James, you hit on something I'm passionate about. I too agree this business is too complicated to be a jack of all trades. I think focusing on one niche, building your case studies, industry knowledge all on one vertical. Easier on so many levels.

    There is no way in hell I could have made the money I did in the 1st 4 months if I was working on mold remediation and roofing contractors and other stuff I don't know much about OR have interest in. Dentistry is what I know and was passionate about, so it made many things easier for me.

    Thanks for all the comments you guys. I'm going to Tweet again and see if we can build this into a powerhouse of knowledge. Everyone here has so many good insights to share!
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    Re: Important Lessons Learned: If you HAD to Start Over WHAT would you do Differently

    Thanks for sharing your points guys. I've only been doing bits and bobs of local SEO for 3 years now for a small marketing agency in the UK. Truth is, there are not many decent Local SEO agencies/consultants in the Uk so my main aim is t become one of them.

    What's your thoughts on starting your own blog? At the minute, any blog posts or work I do is associated more with the company I work for compared to my own name. I'd like to create a reputation for myself & thought my own blog would be the best way. Still brainstorming the idea as I'm finding it difficult to come up with a plan to split my efforts across both.

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    JoyHawkins is offline Top Contributor & Featured Author
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    Re: Important Lessons Learned: If you HAD to Start Over WHAT would you do Differently

    Ryan,

    I started my own blog a year ago and think it was one of the best things I ever did. I use it to keep track of all the guest posts I make and I also dedicate some time after work hours to writing unique posts there as well. I also use it kind of like an online resume that shows the different events I speak at etc.
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    Joy Hawkins
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    Re: Important Lessons Learned: If you HAD to Start Over WHAT would you do Differently

    Thanks Joy! From the advice of yourself and many other local seo experts, it sounds like the right thing to do. The only issue I have is trying to split my efforts across my own blog and my work blog while not competing for the same content idea.
    Marketing Team Leader & Local SEO Consultant
    Bowler Hat - Birmingham, UK.
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    Linda Buquet's Avatar
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    Re: Important Lessons Learned: If you HAD to Start Over WHAT would you do Differently

    Quote Originally Posted by RyanScollon View Post
    The only issue I have is trying to split my efforts across my own blog and my work blog while not competing for the same content idea.
    Joy has the same issue and blogs for the company blog as well as her personal branding blog.

    Maybe she could share how she managed that in the beginning. To me it seems like she blogged for the audience. So the Imprezzio posts, although helpful were not always super advanced. (Targeted a little more toward their clients/SMBs) On her personal blog where she's doing a great job of branding Joy - she seems to write higher level info that pros would want to read. IMO.
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    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Re: Important Lessons Learned: If you HAD to Start Over WHAT would you do Differently

    One thing we are starting to get back into is providing resources for the community. We are in a rare space that fosters collaboration and group learning so we are going to start to contribute to that. Also, picking clients correctly was a pain point for us in the past. Like Joy said, it can be hard to turn down revenue.
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