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Thread: What Aspects of Local SEO Would You Want More Training In?

  1. #1
    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    What Aspects of Local SEO Would You Want More Training In?

    Hey Guys!

    I'm in the process of writing a Local SEO training manual and thought I'd poll you all to see which topics or specifics you think should be included. Is there a particular part of Local SEO that you find challenging or some outdated tactic that used to work that you wish you had a replacement for?

    If you were going to read a book on Local SEO what items would you have to have included?

    I'd love any ideas or feedback you have.
    James Watt, Tim Sweeney and Robin like this.

  2. #2
    Colan Nielsen's Avatar
    Colan Nielsen is offline Top Contributor - Local Search Pro
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    Re: What Aspects of Local SEO Would You Want More Training In?

    How about a replacement for the outdated tactic where you could add keywords to the business name and the listing would suddenly rank. Oh wait, that tactic still works better than ever.

    Colan Nielsen l GMB Top Contributor
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    Agency Operations Manager at Powered By Search
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  3. #3
    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    Re: What Aspects of Local SEO Would You Want More Training In?

    Yeah unfortunately it's far from outdated.
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  4. #4
    MizMolly is offline Member
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    Re: What Aspects of Local SEO Would You Want More Training In?

    Hi Joy,

    I'm interested in your ideas on whether or not adding keywords and other info into the exif data in .jpg images and video is useful for local seo these days.

  5. #5
    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    Re: What Aspects of Local SEO Would You Want More Training In?

    Good idea! That one wasn't on my list so I'll add it.
    MizMolly likes this.

  6. #6
    stevedavey is offline Member
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    Re: What Aspects of Local SEO Would You Want More Training In?

    Quote Originally Posted by Colan Nielsen View Post
    How about a replacement for the outdated tactic where you could add keywords to the business name and the listing would suddenly rank. Oh wait, that tactic still works better than ever.
    were you referring to the site's URL?

  7. #7
    Colan Nielsen's Avatar
    Colan Nielsen is offline Top Contributor - Local Search Pro
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    Re: What Aspects of Local SEO Would You Want More Training In?

    No, the businesses name they use for their GMB listing.

    Colan Nielsen l GMB Top Contributor
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    Agency Operations Manager at Powered By Search
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  8. #8
    michaeln is offline Member
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    Re: What Aspects of Local SEO Would You Want More Training In?

    If there was a section on NAP training, I would definitely be interested.

    • For companies who have changed addresses multiple times in 10 years.
    • Most efficient ways of fixing NAP.
    • Recommended tools used.
    Michael N.
    SEO - San Jose, Ca.

  9. #9
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    Re: What Aspects of Local SEO Would You Want More Training In?

    I think one area where local SEO is lacking compared to other avenues is a content marketing/promotion guide to build authority/links.
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