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Thread: Webinar Today: Goodbye Right Rail - What Google Changes Mean For Local Marketers

  1. #1
    RajNijjer is offline Yext Representative
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    Webinar Today: Goodbye Right Rail - What Google Changes Mean For Local Marketers

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    When discussing the world’s economy, it’s often said that “If the U.S. sneezes, the whole world catches a cold.”

    That quote came to mind as I reflected on what Google’s removal of right rail, paid search ads on desktops means to digital marketers as a whole. On one hand, it is the business decision of a single company. On the other, however, it is a change that impacts millions of advertisers, agencies, experts, and SEOs alike.

    Indeed, it could be said that when Google sneezes, the whole of digital marketing gets a fever. This time out, it’s a fever to determine what the loss of right raid paid ads means to advertisers—especially those focused on turning local searches into immediate business.

    To answer that very question, we have assembled a stellar group of experts from across the local search landscape and have compiled their insights into our new whitepaper, available for download today. We’ll also be spotlighting some of the contributions on the blog over the next couple of weeks.

    Our contributors include:

    • Steve Beatty, iProspect
    • Adam Edwards, Reprise Media
    • Erin Everhart, The Home Depot
    • Damon Gochneaur, Aspiro Agency
    • Beth Kahlich, Search Engine Academy Texas
    • Casey Meraz, Juris Digital
    • Lenny Pham, Yext
    • Laura Rich, Street Fight
    • Andrew Shotland, Local SEO Guide
    • Christian Ward, Yext


    We hope their insights prove beneficial, reduce any residual “Google fever,” and ultimately, help drive more consumers to the front door of all your locations.
    Last edited by Linda Buquet; 03-29-2016 at 06:31 AM. Reason: Changed title to announce Webinar today
    Garrett Sussman likes this.
    Raj
    VP, Community Yext
    Email: Raj@Yext.com
    Tweet: @rajnijjer

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  3. #2
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    re: Webinar Today: Goodbye Right Rail - What Google Changes Mean For Local Marketers

    Awesome Raj. Can't wait to download your white paper and read it.

    Thanks for sharing it with us!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: Webinar Today: Goodbye Right Rail - What Google Changes Mean For Local Marketers

    Wanted to be sure you guys know that there is a webinar is coming up today, covering everything in the top post from Raj. Several of our active members will be on the panel including Andrew Shotland, one of our new featured authors, Home Depot, Raj Nijjer from Yext and several other speakers.

    The webinar is today at 1 EST. If you go, please come back afterwards and let us know what you thought and what you learned.

    More details and register here:

    Goodbye Right Rail: What Google Paid Search Changes Mean For Local Marketers
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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