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Thread: Are You Feeding Google the Right Type of Content? Time to E A T

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    Re: Are You Feeding Google the Right Type of Content? Time to E A T

    Not to double team a thread, but that was a very thorough analysis Brooke, good reply.
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    Re: Are You Feeding Google the Right Type of Content? Time to E A T

    Brooke, I agree that to have E-A-T you need a good writer and an SME and that is all to often not the same person. And if one person has both skills, the SME usually doesn't have time to write or take the time to do it.

    Quote Originally Posted by Brooke B. View Post
    Some SMEs don't realize the goldmines of E-A-T information they're sitting on, so they need a copywriter to pull it out of them.
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    Re: Are You Feeding Google the Right Type of Content? Time to E A T

    Justin, this thread needed double teamed. That GIF is so worth it. Brooke added some E-A-T to the thread. Everyone needs to come read what Bernadette had to say and what Brooke said to take the discussion even further.
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    Re: Are You Feeding Google the Right Type of Content? Time to E A T

    Killer thread, Bernadette and Brooke had some great things to say here. This Featured Author part of the local search site has ended up being a really consistently amazing collection to learn from, looking forward to more of what you write in the future Bernadette!

    I know I've seen some case studies in the past (can't find them now) of improvements in rankings coming from culling low-traffic or low quality posts and pages in the archives of a site. I can see how that'd feed in really well to the E-A-T paradigm Google's rolling with... cut the fat and let the good content shine. Anyone have any thoughts around that? Might be that it becomes almost mandatory to go through the backlog with a client and get rid of underperfoming areas of the site to keep them from bogging down the good stuff.
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    Re: Are You Feeding Google the Right Type of Content? Time to E A T

    James, I think the idea of cutting the fat and removing the underperforming pages and posts, especially content that does not meet E-A-T standards is an excellent thought. I have thought about doing it before, but forget until you brought it up again. I think I am going to look at that for the RocksDigital.com website. Especially pages and posts that were moved across from the DFW Rocks site before we rebranded as RD with the new face.

    Quote Originally Posted by James Watt View Post
    I know I've seen some case studies in the past (can't find them now) of improvements in rankings coming from culling low-traffic or low quality posts and pages in the archives of a site. I can see how that'd feed in really well to the E-A-T paradigm Google's rolling with... cut the fat and let the good content shine. Anyone have any thoughts around that? Might be that it becomes almost mandatory to go through the backlog with a client and get rid of underperfoming areas of the site to keep them from bogging down the good stuff.
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    Re: Are You Feeding Google the Right Type of Content? Time to E A T

    If you see anything interesting Lissa, and don't mind publicly sharing a little mini case study, I know I'd love to see what you find!
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