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Thread: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

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    Linda Buquet's Avatar
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    Exclamation Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    Running out door, but wanted to share this quick.

    Joy Hawkins just posted at our G+ Pro Community:

    "Well....Google just announced at SMX that the 3-pack is going to start containing an ad soon. So instead of the 3-pack it's going to be 1-ad + 2 organic listings. Yes, the ones right on Google search (not the expanded pack). Be prepared to try to get clients in the top 2 instead of the top 3!"


    There is a continuing discussion over there with lots of interesting comments.
    Here are the 1st few:

    Name:  SMX3packad.jpg
Views: 1118
Size:  58.6 KB


    Head over to see comments as they roll in, but feel free to add comments here as well.

    What do you think?

    Did you see this coming?

    Did you think it would happen this soon???



    I'll be back in a couple hours to see if anything else develops and to read your comments.
    Gotta run to the vet.
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    Here are some photos!
    Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy-img_20160621_103947303_hdr.jpgGoogle Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy-ad.jpg
    CodyBaird likes this.
    Joy Hawkins
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
    Owner, Sterling Sky

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    Colan Nielsen's Avatar
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    Behold, the "2Pac"
    Colan Nielsen l GMB Top Contributor
    Google MapMaker Regional Lead (USA)
    Agency Operations Manager at Powered By Search
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    MiriamEllis's Avatar
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    Well, well. I guess we all saw this coming. Still, this is really the reverse of a helping hand for SMBs in a struggling economy.
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    Clearly Google isn't struggling.

    However I'm not sure SEO is cheaper than AdWords these days. Competing for the top 3 is more expensive than it used to be and hiring someone for $100/month won't cut it .

    When I think back to how much SMBs were willing to pay for YellowPages, Google is still cheaper.
    Joy Hawkins
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
    Owner, Sterling Sky

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    Eric Rohrback's Avatar
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    If paid search isn't part of your strategy today... you should probably get a game plan for it tomorrow. Don't expect to only drive traffic through one source. Diversify and make sure you're driving through social, organic, paid, and referral. Google will continue to make more changes to drive higher revenues, so it's just something we need to expect and adapt to.

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    mborgelt's Avatar
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    I agree with Eric. The "one trick pony" days of digital marketing are coming to an end. But while one door is closing another just opened up. Thanks for sharing the news!
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    Quote Originally Posted by JoyHawkins View Post
    Clearly Google isn't struggling.

    However I'm not sure SEO is cheaper than AdWords these days. Competing for the top 3 is more expensive than it used to be and hiring someone for $100/month won't cut it .

    When I think back to how much SMBs were willing to pay for YellowPages, Google is still cheaper.
    I agree with that last sentence Joy. .....but with ads becoming ever more prominent that has been changing for us.

    Hey Joy, you are giving away your age with that last comment. And so am I. We've been using adwords roughly as long as I've been doing local seo, which is over a decade. We do it for mostly our own accounts. For our very small niche smb's we've lived off high organic/maps/pac visibility and extensive adwords, with organic/pac/maps clicks SIGNIFICANTLY generating more clicks than ads.

    But the volume and percentages of clicks on ads ever ever increases. Its skyrocketed off of mobile.

    Big G is changing from a search engine to an ad machine. What is now Waaaaaaaaaaaaay back is that google became the search monopoly it is by giving better organic results. That world has changed.

    I wish to heck that the huge user world would get a context of this. If searchers migrated elsewhere and the word got out that Google was a freaking ad machine...maybe the monopoly would crack.

    Or maybe that is wishful thinking...
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    I would love someone to come up with a search engine that is better than Google but I am skeptical.

    Dialady likes this.
    Joy Hawkins
    Google My Business Top Contributor, Google MapMaker Regional Lead (USA)
    Owner, Sterling Sky

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    Chris D's Avatar
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    Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

    What about the case when I'll own first organic and ad at the same time?

    That sounds a bit unfair right?
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