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Thread: Getting Local Search Ads to Display More Often?

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    consultant is offline Member
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    Getting Local Search Ads to Display More Often?

    I've set up location extensions and campaign bid by location settings. Yet the display of my local search ads in Google Maps search results is extremely inconsistent. Has anyone done any trial-and-error research to get some more clear insight into what matters most as far as criteria for determining if your ad appears or not. It appears very few advertisers are doing this (yet) because I very rarely see any other businesses with location search ads on Google Maps results in fairly competitive niches.

    Essentially the question is, what can I do to make the ad appear more frequently (in order of important)?

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    pbarnhart is offline Member
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    Re: Getting Local Search Ads to Display More Often?

    How do you know they appear inconsistently? Are you Googling yourself? This is a bad idea. Remember, map listings ads are very dependent on proximity as well as quality score.

    How does it look when you spot-check via https://www.brightlocal.com/local-se...sults-checker/
    Local SEO|SEM|Social| Nehmedia ~ Personal Blog

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    Scott ClientClicks is offline Member + GMB
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    Re: Getting Local Search Ads to Display More Often?

    @Consultant - Are you asking about the local search ads that can appear on top of the three pack in mobile results? Or are you asking about local search ads on maps.google.com. If the former, I'm also looking for strategies to get ads to appear in that space above the three pack.

    According to Adwords support, this is a very new feature that was rolled out in January and all you can do is to:
    1. Make sure that location extensions are enabled for the ad
    2. Opt into search partners

    The only other advice they gave me was to set a bid adjustment by location, but my client's ad is already in the top position in the regular adwords space at the top of the page, so that doesn't make much sense.

    Here's G's page about this feature: https://support.google.com/adwords/answer/3246303?hl=en

    I asked whether it might still be in beta and only available to select advertisers, but they said no. It has been fully rolled out to all advertisers.

    At first I thought that maybe there is a new local relevance based quality score, or even a QS that takes the number of reviews into account. However I don't think that's the case. Using the brightlocal search tool on mobile, I can see local search ads for businesses that are outside of the search area which have few reviews.

    Here's an example of a search for "dui attorney san mateo" where the search location is san mateo. A local search ad appears on top of the local pack, but the same ad does not appear on top of the regular ad section.

    Getting Local Search Ads to Display More Often?-screenshot_2017-02-27-09-15-12-002-_ink_li.jpg

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    pbarnhart is offline Member
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    Re: Getting Local Search Ads to Display More Often?

    AdWords support gave you one piece of bad advice. Your do NOT need to be using Google Search Partners. I'm running these kinds of ads all the time with no problem and not using search partners.

    https://support.google.com/adwords/answer/1722047

    Where Search Network ads can appear
    Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user's search.

    Google search sites:
    Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app.
    James Watt and Tim Sweeney like this.
    Local SEO|SEM|Social| Nehmedia ~ Personal Blog

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    Scott ClientClicks is offline Member + GMB
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    Re: Getting Local Search Ads to Display More Often?

    Thanks pbarnhart. When your local search ads appear above the three pack, do they also appear in the regular top section? The confusing part for me is that adrank is traditionally based on bid + quality score. But with local search ads, that doesn't seem to be the case.

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