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Thread: Ultimate Guide to Google Business View (Previously Google Business Photos)

  1. #1
    Linda Buquet's Avatar
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    Ultimate Guide to Google Business View (Previously Google Business Photos)

    I just discovered this really awesome and comprehensive guide to Google Business View put together by John M Lynch over at Plus Your Business.

    In case you weren't aware "Business View" is the new name for what was previously called "Google Business Photos". And John shows some great examples of what some businesses are doing with the service. Just amazing!

    A Guide to Google Maps Business View - Plus Your Business

    As with all new products there was a bit of tweaking to get it right and today it has come of age and has been rebranded Google Maps Business View – catchy I know! But at least there is no denying what it is – a Maps product that lets you view a business.
    So how does it work?

    Business Views is attached to the Business’ Google+ Local Business Page. It is accessed through numerous Google digital real estate:

    The Knowledge
    Graph Maps Search
    Pegman Search
    Google+ Local Business Page

    Throughout the Google digital real estate Business View is presented as "See Inside".

    Here is the actual Google page about the service, with instructions for getting started.

    Business View – About – Google Maps


    2 of our "Local Search Pros" are Trusted Photographers too so if you are in their area, you could contact them directly.

    Louis Nava in San Diego
    And Malcolm Maybury in the UK


    Or if you have any questions about Business View, ask them here and I'll see if they can help.

    RELATED POSTS:

    Google Business Photos May Correlate With Higher Local Search Ranking

    Killer, High End, Out-of-the-Box Ideas for Local Business Listings

    What Are The Advantages of Using a Google Trusted Photographer?

    Are Google Business Photos a Trust Factor for Your Local Rankings? | LocalVisibilitySystem.com
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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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  3. #2
    Phil Rozek's Avatar
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    Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    Fantastic read and show-and-tell. Good find, Linda. (Goes nicely with the post I just did, too.)

    I've been digging the GBV tours recently, and have recommended them to several clients. A couple have pulled the trigger.

    Embedding a GBV tour on your site can be a PITA - what with the "new" Maps. But it can be done. If anyone here is having trouble, feel free to ping me.
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    Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    Thanks Linda. We have a lot of clients calling us asking about this.
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    Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    Good read!

    Two of our team members just got approved as well, one for Las Vegas and one for Henderson, NV. They just have to complete their training before they get added to the Google list.

    I am totally intrigued by this service. Not sure if it just a new bright shiny object or that it really is the next big deal, but either way, we are on it.
    Last edited by Linda Buquet; 04-02-2014 at 10:01 AM. Reason: edited per user request
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    Linda Buquet's Avatar
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    Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    Quote Originally Posted by Greg Schueler View Post
    Not sure if it just a new bright shiny object or that it really is the next big deal, but either way, we are on it.
    I think it's both and agree it's super exciting.

    Even on a very small local scale think of the viral marking and word of mouth potential.

    Which could lead to some nice local natural links...

    And also DEF will increase click-throughs and time on page which we know are ranking factors.
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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    Nice. This would make a great tool to get customers interested in visiting a business.

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    Louis Nava's Avatar
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    Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    Quote Originally Posted by Phil Rozek View Post
    Fantastic read and show-and-tell. Good find, Linda. (Goes nicely with the post I just did, too.)

    I've been digging the GBV tours recently, and have recommended them to several clients. A couple have pulled the trigger.

    Embedding a GBV tour on your site can be a PITA - what with the "new" Maps. But it can be done. If anyone here is having trouble, feel free to ping me.
    Yeah I just revert to classic maps and grab the code from there to embed them. Surprisingly most of clients are still on classic maps anyway.
    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

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    Louis Nava's Avatar
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    Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    @ Linda, Thank you for that mention, You are the best!

    To add to the guide:

    • The minimum POI shots are 10 but we can go way above that. It's been suggested that we should try to do at least 15-20 when possible. The point of interest shots are a great way to dress up the pages with the visuals that businesses procrastinate on or just don't do. And it does go hand in hand with Phil's latest post. Although we can't upload the cover photo it would be nice to see that in the future.




    • Tours are also accessible via their connection to Street View (whenever possible). On classic maps you will see a double arrow pointing toward a business and toward the street for a seem-less transition from Street View to Business View. On new maps and mobile a single arrow will point towards the doors/buildings/streets.


    Known issues:

    • The mobile version doesn't have the elevator feature for multilevel tours
    • Classic maps will start a tour on the second level if location has multi-level


    It's a superb product/service and the word is still getting out there but not as widely known as we all think it should be. Sometimes it can be a challenge for business owners to fully understand the capabilities and the impact this can have on a business. It's fun to explore those ideas with owners who understand it.

    So far as the service has grown in maturity and so has the benefits for the businesses who have the tour. And I think it will continue to reveal many benefits this year and beyond.

    I've seen major differences between those businesses who put the tour on their website vs. those who don't. And Linda hit that nail on the head... staying power!
    Linda Buquet and markgoho like this.
    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

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    Angry Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    Quote Originally Posted by Greg Schueler View Post
    Good read!

    Two of our team members just got approved as well, one for Las Vegas and one for Henderson, NV. They just have to complete [their training] before they get added to the Google list.

    I am totally intrigued by this service. Not sure if it just a new bright shiny object or that it really is the next big deal, but either way, we are on it.
    Greg, not sure which team you're talking about - if you're actually working with Google, please remember you've signed an NDA with them that covers the internal certification process. Specifically the number of shoots required to be listed is covered by that NDA.
    Last edited by Linda Buquet; 04-02-2014 at 10:02 AM. Reason: edited per Greg's request - thanks Mark

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  13. #10
    Linda Buquet's Avatar
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    Re: Ultimate Guide to Google Business View (Previously Google Business Photos)

    Thanks Mark! I'll contact Greg and ask if he wants me to edit that out.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  14. Members who thanked Linda Buquet for this post:

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