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Thread: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    Now that there is a call to action to "Add a Virtual Tour" front and center at the
    top of the Google My Business dashboard, you'll have more clients asking about it.

    Many SMBs lack imagination and just think of doing plain old photos of their store/office. They don't realize with a little creativity Business View could be turned into a viral marketing campaign that could bring in new business, increase click through and stick rate as well as attract natural links and citations for months to come. And as for local word of mouth... done right, it's a no-brainer.

    UPDATE 3/31: More exciting new resources added to post #16 below.

    Below are a couple examples of creative fun business tours, then RANKING and other marketing benefits, then lots of links if you want to learn more.


    Here's a tour of 6S Marketing's office - (Those marketing peeps are animals!)

    LIVE INTERACTIVE EXAMPLE - PLAY AROUND - SEE INSIDE!


    View Larger Map


    Here is the back story on that one. Google Street View Tour of the 6S Marketing Office I think it's a good example of how you can take a plain old boring office and make it more engaging.

    Below is a creative agency that made a game out of their tour. They give $100 to winners.

    The Google Maps Game: Advice Adventure

    "Two of our SEO team members... placed several hidden treasures, puzzles, and games throughout our office that we’re now asking YOU to solve. Our weekly quests require you to call on all of your wit, stamina, and mental prowess to solve the puzzle. Only the strongest will prevail!"
    This one looks crazy fun!

    LIVE INTERACTIVE EXAMPLE - PLAY AROUND - SEE INSIDE!


    View Larger Map


    Do you think THIS Business View Photo would get people talking and clicking?

    Name:  lead_large.jpg
Views: 2718
Size:  43.4 KB


    Embed Business View on your website (just like I embedded above). Share it via social!


    Business View Marketing Advantages

    You guys are all involved in SEO, so let's address the elephant in the room. I've talked about the potential SEO benefits here in the forum and other places as well.

    We know for a fact that 2 important ranking factors are click-through rates (from SERP to site) and stick rate. How many click through and how long they stay are 2 indicators of popularity to Google and helps the algo see that, that particular site was a great match to the query.

    Well do you think an entertaining, engaging, fun or creative tour like one of the ones above would get more clicks and make people stay longer? Sure it would!

    Additionally Google wants us to EARN links, not build links. Don't you think once folks in the local market saw these they would share a link socially? In some cases I'm sure local media even picks it up and does a story and these can sort of go viral.

    Last but not least - what is the best small business marketing on the planet? Plain old word of mouth: your friends and neighbors telling you about a business. This fosters that too!


    Some marketing stats from Google

    Just Food For Dogexperienced a 50% increase in the click-through rate from search results to the site.

    • On average, restaurant listings that included Business View had a 30% higher click through to reservations

    • 84% of 1,300 surveyed customers said Business View played a factor in their restaurant choice


    More Google Business View Inspiration

    Here are some resources and ideas to stimulate YOUR creativity so you can help give clients a vision for what's possible. You can't beat some of the creative ideas below. Prepared to get lost for hours...

    How to Earn Links with Google’s New Business Photos | Search Engine Journal

    Google's Inside-Business Photos Sure Are Getting Surreal - CityLab

    Google Maps Mania: Inside Street View Ideas

    Ad Agencies Get Creative With ‘Google Business Photos’ - DesignTAXI.com

    A Guide to Google Maps Business View - Plus Your Business

    View my Google Maps Business View examples


    Related Posts:

    Ultimate Guide to Google Business View (Previously Google Business Photos)

    Are Google Business Photos a Trust Factor for Your Local Rankings? | LocalVisibilitySystem.com

    Google Business Photos May Correlate With Higher Local Search Ranking

    Killer, High End, Out-of-the-Box Ideas for Local Business Listings

    Hot: Create a Viral Marketing Treasure Hunt with Google Business View


    In Case you Missed it, here is the Call to Action Right at top of the Google My Business Dashboard

    DashTour


    Your clients will ask! I hope this post will arm you with the creative ammunition you need.

    What do you think???


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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  2. Members who thanked Linda Buquet for this post:

    alinka345 (01-09-2015),Amber Robinson (08-01-2014),Jo Shaer (07-09-2014),Louis Nava (07-08-2014),Margaret Ornsby (01-08-2015)

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    Adam Zahler is offline Local Search Pro++
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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    It's a cool feature. We know a Google trusted photographer and had him do shoots for a few of our clients. Looks great
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    Linda Buquet's Avatar
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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    Here's a really cool one for Bertrand's Music in San Diego.

    James Pommerening Did the shoot and just shared with me on Google+



    Weird, the embed does not work right on that one. It will only embed the map even though I've tried 6 times and I'm embedding Business View. So need to click over to see it.

    KNOW OF ANY OTHER GREAT EXAMPLES?
    Please share below!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Louis Nava's Avatar
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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    I guess it didn't work for me either.

    This is a great write up Linda. Thanks for putting those statements together. It's tough trying to tell businesses those kinds of things and getting a deer in the headlights reaction. For the past two years it's been up to the photographers to sell this concept. Glad it's finally gaining traction.

    Personally I am working on some resources to help in this arena. Just can't get it together fast enough. LOL
    Last edited by Louis Nava; 07-08-2014 at 09:14 PM. Reason: Working out the code...
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    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

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    Louis Nava's Avatar
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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    It's not very common that I get to work with a business who doesn't have a listing. A couple of weeks ago I helped a business in the medical category setup a brand new listing. I let it sit for a week and nothing was coming up for keyword + city in the SERPS. Even after pigeon came along.

    Tonight I uploaded their Business View did a search to see if the tour went live and low and behold #2 in a highly competitive 7 pack.

    I over the next few days I have a few more businesses to upload tours for. I'll monitor these before and afters just to make sure it's not a fluke.
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    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

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    Linda Buquet's Avatar
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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    That's awesome Louis!

    New listings in the past typically take up to 6 weeks to work into the local database. Maybe uploading the tour somehow pushed things along?
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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Louis Nava's Avatar
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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    Quote Originally Posted by Linda Buquet View Post
    That's awesome Louis!

    New listings in the past typically take up to 6 weeks to work into the local database. Maybe uploading the tour somehow pushed things along?
    I wasn't looking at it in that way... but great point! I was just so excited that it showed up there after the publishing of the tour. LOL
    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

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    steven is offline Member + GMB
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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    Awesome post, Linda.

    So many times I see business view with empty locations. Heck, even photos with empty locations. Don't businesses want to give the impression there's some kind of life going on at their place? Those examples are really creative and fun. Love it.

    Always thought they gave some SEO juice, but it seems hard to quantify. That said, I'm going to try to talk my 2 clients into it. We'll see how it goes...

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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!


    View Larger Map

    See if this works.
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    Louis Nava's Avatar
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    Re: DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

    Hey James, Welcome Sir! Nice to see you here.
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    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

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