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Thread: Phone Calls Now Being Tracked by Google My Business Insights

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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Phone Calls Now Being Tracked by Google My Business Insights

    I just got some cool news from Owen Kane on Google+. Google just quietly did a very nice update to Google My Business Insights.

    Owen wrote: Looks Like Google is now tracking number of Phone Calls made to a Business phone number in GMB

    Phone Calls Now Being Tracked by Google My Business Insights-insights.jpg

    I've seen a few reports of Insights stalls and glitches this week.
    Maybe because she was trying to birth this new update?

    Well this will give SMBs more reasons to log in and check their listings.

    And will give consultants a really powerful way to track and work on improving conversions AND an important new metric to report on.

    Kudos to the team! Nice addition!

    I checked my dashboard and I have it.
    Are you seeing it yet?

    What do you think???

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  2. Members who thanked Linda Buquet for this post:

    AarthiD (09-24-2014),Cagro (11-20-2014),jackson_lo (09-25-2014),Laustin1878 (09-24-2014),Phil Rozek (09-24-2014),steven (09-24-2014)

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    Phil Rozek's Avatar
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    Dang! Nice catch, Owen, and thanks for the scoop, Linda.

    I am seeing "Phone calls" in my dashboard.

    It's certainly better than nothing. The only trouble is that it favors businesses that people tend to search for on their phones - restaurants, shops, etc. - because Google's just tracking clicks-to-call. Not that there's much Google can do about that, but my point is that the data won't be meaningful for every business.

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    Linda Buquet's Avatar
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    Yes Phil that's true to a large degree, but with more and more on mobile, more of the time, it will still factor in and be meaningful for more businesses over time I think.
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    cdawg2610 is offline Member
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    Quote Originally Posted by Phil Rozek View Post
    Dang! Nice catch, Owen, and thanks for the scoop, Linda.

    I am seeing "Phone calls" in my dashboard.

    It's certainly better than nothing. The only trouble is that it favors businesses that people tend to search for on their phones - restaurants, shops, etc. - because Google's just tracking clicks-to-call. Not that there's much Google can do about that, but my point is that the data won't be meaningful for every business.
    Dude this is awesome! Phil - its tracking the clicks to call from mobile searches?
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    Phil Rozek's Avatar
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    Quote Originally Posted by cdawg2610 View Post
    Dude this is awesome! Phil - its tracking the clicks to call from mobile searches?
    Must be. There's no other way for Google to track those calls.
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    cdawg2610 is offline Member
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    Quote Originally Posted by Phil Rozek View Post
    Must be. There's no other way for Google to track those calls.
    that's what I was thinking too (though its one of those days where I just need to make sure someone else is on that page with me )
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    Linda Buquet's Avatar
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    I just commented to Dan Leibson on G+ and said...

    The biggest thing for me is just that this spells P R O G R E S S!

    Every new feature they add shows they are working to make things better. I mean I know a lot of things they are working on behind the scenes, but once you see them go live, it just further proves their commitment to local, which I'm always thankful for!
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    Laustin1878 is offline Local Search Pro++
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    I agree with your sentiments Linda. Progress is good. This added info is certainly a step forward especially since insights in the past have been less than reliable in terms of tracking success.

    What at other teasers do you have up your sleeve Linda? ;-)
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    bczubiak is offline Member GMB++
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    It will be interesting to compare G+ click-to-calls to click-to-calls on our mobile websites.
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    steven is offline Member + GMB
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    Re: Phone Calls Now Being Tracked by Google My Business Insights

    And will give consultants a really powerful way to track and work on improving conversions AND an important new metric to report on.
    Very true, Linda. And yes, I'm seeing it in my dashboard. I do notice under "clicks" that it shows a new options for calls, but it shows zero even though in the "phone calls" section there is data. But given time, it sounds like that will sort itself out.

    It will be interesting to compare G+ click-to-calls to click-to-calls on our mobile websites.
    Yes it will. I track clicks on my client's mobile sites and this data from the GMB dashboard is more data I can bring to them.

    Progress, indeed, Linda! Wondering what's coming next...
    ARKlady ARKtechCo likes this.

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