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Thread: Local Search Ranking Factors 2014 - Just Released

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    Linda Buquet's Avatar
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    Exclamation Local Search Ranking Factors 2014 - Just Released


    David Mihm's Local Search Ranking Factors 2014 was just published at MOZ. In this time of chaotic Google Local changes, you will want to be sure to read every word and bookmark it for future reference.

    I was honored to be selected as a contributor again this year, along with a distinguished group of local marketing experts from around the world to share insights and opinions about the most important Google local ranking factors.

    If you deal with Google Places/Google My Business/Google+ Local SEO, then you know David's Local Search Ranking Factors is considered THE holy grail for local search. Be sure to read it top to bottom, especially the wise comments from all the experts.

    This one of course focused a lot on the Local "Pigeon" update.

    Name:  543878d4e59135.65321455.png
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    Above is only a static graphic of one part.

    Head over to MOZ to analyze the interactive chart and read all the comments from the local search experts. They are worth their weight in gold.


    Oh and good luck getting anything else done today! ;-)

    Here is the MOZ blog about about it, if you want to read what folks are saying or want to weigh in.

    I admit I have not even had time to analyze it all yet. Rushed to get this out to share with you guys 1st.
    I may have comments after I have time to dig into it.

    PS Huge thanks go out again to David for coordinating everyone’s efforts and compiling all this data for the benefit of small businesses and the local marketing industry!

    Any surprises? Questions? Comments?
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  2. Members who thanked Linda Buquet for this post:

    AarthiD (10-13-2014),Cagro (10-14-2014),Mbrinton (10-14-2014),RobinOctane (10-13-2014),Scott Rawlins (10-13-2014),steven (10-14-2014),Tim Colling (10-13-2014)

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    Re: Local Search Ranking Factors 2014 - Just Released

    Yahooooo!
    Colan Nielsen l GMB Top Contributor
    Google MapMaker Regional Lead (USA)
    Agency Operations Manager at Powered By Search
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    Re: Local Search Ranking Factors 2014 - Just Released

    Heading to read now! So much for the rest of the day's work.
    Scott Rawlins - Find Local Company in Atlanta GA
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    Linda Buquet's Avatar
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    Re: Local Search Ranking Factors 2014 - Just Released

    Quote Originally Posted by Rawly View Post
    So much for the rest of the day's work.
    You got that right, Scott.

    Just making time to dig in. (Have been busy sharing.)

    Whoa! Talk about brain exploding! Tons of great insights from all the experts!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Linda Buquet's Avatar
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    Re: Local Search Ranking Factors 2014 - Just Released

    Just did my 1st pass - quick skim and man that thing is jam packed with great info this year.

    Of course much of the info is about that damn bird that seems to still rent lots of space in everyone's head.

    Honestly when I completed the survey back in August I SERIOUSLY thought:

    "Wow, David's timing on this is unfortunate because so much focuses on Pigeon and by the time this is published everything could change and Pigeon may not even be as big of a factor, or could morph OR could be totally rolled back."

    Alas, that darned bird is still with us!
    Scott Rawlins likes this.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Re: Local Search Ranking Factors 2014 - Just Released

    Quote Originally Posted by Colan Nielsen View Post
    Yahooooo!

    NO... Google

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    Colan Nielsen (10-13-2014),Laustin1878 (10-13-2014)

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    Linda Buquet's Avatar
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    Re: Local Search Ranking Factors 2014 - Just Released

    What was your biggest take away?

    Were there any surprises as far as how any factors rank?

    What comment most relates to the way you see the local landscape right now?

    Inquiring minds want to know!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Linda Buquet's Avatar
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    Re: Local Search Ranking Factors 2014 - Just Released

    A great post and awesome list of takeaways and recommendations from Whitespark!

    Local Search Ranking Factors 2014 - Takeaways and Recommendations

    The Changing Landscape

    The recent Local Search Ranking Factors survey has shed some light on the changes that made a fairly simple process an entirely different beast. If there is one thing we notice from the seemingly complex ranking factors list, it's the shift of organic signals to local algorithms. Domain authority, link quality and your typical organic factors measured by user behavior are all playing a huge part in the new search results.

    Several experts have noted the growing significance of behavioral factors such as click-through rates, clicks on directions, pogo-sticking and so on.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    steven is offline Member + GMB
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    Re: Local Search Ranking Factors 2014 - Just Released

    I'm a little late to the party, but have been catching up for the past hour or so. Lots of interesting little tidbits to glean from the major players... Someone mentioned that google reviews were being weighted more in ranking (paraphrasing). Sort of coincidentally, my client just got their fifth review and is now in the 7 pack for her main keyword.

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    Tyson Downs is offline Local Search Pro+
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    Re: Local Search Ranking Factors 2014 - Just Released

    So, I guess the question would be, what will you do differently with your clients after reading this? Is it just a nice piece of marketing material for Moz or is there new things that you can implement with your clients to improve their local search results?
    Tim Colling likes this.

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