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Thread: A lot of movement in the 3-pack / Local Finder

  1. #31
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    Re: A lot of movement in the 3-pack / Local Finder

    Quote Originally Posted by danieljc View Post
    It's a great article. But none of the criteria for disappearance are fitting my experience. I have organic rankings, authority, age, and non-duplication and still missing listings. I called GMB support and they confirmed no issue with listing (not that I was expecting anything from them). But I'm also seeing a lot of fluctuation still so I don't think we're done with rollout.
    I found several other things after writing it. What industry is the client in?


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    Re: A lot of movement in the 3-pack / Local Finder

    Quote Originally Posted by JoyHawkins View Post
    I found several other things after writing it. What industry is the client in?
    One is Criminal Lawyers and another is Personal Injury Lawyers

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    Re: A lot of movement in the 3-pack / Local Finder

    Quote Originally Posted by danieljc View Post
    One is Criminal Lawyers and another is Personal Injury Lawyers
    How many other profiles share their address, and are any of them lawyers?


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    Re: A lot of movement in the 3-pack / Local Finder

    Quote Originally Posted by JoyHawkins View Post
    How many other profiles share their address, and are any of them lawyers?
    I described it in the email I sent you earlier since one of them was a mutual client with you. But for the criminal lawyer - one other. For the PI lawyer, zero others.

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    Re: A lot of movement in the 3-pack / Local Finder

    I have found some very strange behavior. Specifically, if I search "nokomis florida mortgage broker" I get a single listing for Gulfside Mortgage Services, but if I look for "nokomis fl mortgage broker" I get a 3 pack (with only two listings, one of which is Gulfside Mortgage Services). A week ago, the first search showed the same findings that are now gone. If I use "nokomis florida mortgage lender" I get the same 2 findings as "nokomis fl mortgage broker" but then add one more to complete the 3 pack.

    I've checked others that we work with in the mortgage industry (my niche) and many of the standard search findings I've been using as examples for months are now gone or have to use different search terms to find.

    Another strange example - "home loans by paige arizona mortgage" no Google my Business knowledge graph - flip two words "home loans by paige mortgage arizona" and WALLAH it's there, with very different organic SERP too.

    I am not the expert many here are, but I've not seen Google act so strange before....

    - Hammer

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    Re: A lot of movement in the 3-pack / Local Finder

    Yep, just looked at a dentist case where he ranks 3rd for dentist + city, but is completely filtered for "dentist + city + state abbreviated" even though he ranks organically for it.

    Before I often didn't see huge variations depending on how you searched but the cases I've looked at so far today all are showing wide variances.

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    Re: A lot of movement in the 3-pack / Local Finder

    Would it be possible that a permanently closed business (which is https://maps.google.com?cid=-6463753163164809100) with the same adress is causing the filter? That ski rental office disapeared from the 3-pack http://maps.google.com/maps?cid=17226836047165249779 . The same adress is "Markt 57a". Right now my listing is IN the 3-pack again because I changed the adress to "Markt 57" (which is wrong without the "a") - but like that it seems to escape the filter.
    Some months ago I have been in contact with a Google person regarding that "permanently closed" venue to disconnect it with maps but they didn't.

    Additionally I could see that:
    - for the searches "ski school in [town]" and "ski school [town] the local packs are gone
    - if a venue has by default the town in its business name -> the 3-pack is gone as well. I have that seen those examples several times. Only that one "lucky" business is showing with that search term with the knowledge graph and 1st result in organic.

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    Re: A lot of movement in the 3-pack / Local Finder

    I think you might be right (Daniel + Joy)

    I'm also still seeing a lot of fluctuation and 'odd' results on the 60+ clients I'm tracking.

    Several of them rank top 3 organically and have consistently ranked in the 3-pack but suddenly have dropped out of it.

    But I'm also seeing the opposite: clients who rank 10-20 organically and have never been in the 3-pack and suddenly are there.
    Erik likes this.

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    Re: A lot of movement in the 3-pack / Local Finder

    Hi all,

    After spending some time checking various queries for a dentist client, I'm struck by the diversity of results. As others are seeing, it varies tremendously depending upon whether you use city state, state city, no geo modifiers, zip code, etc. Is it possible that these variations are intentional, to give more businesses a chance to show up for various category queries?
    Linda Buquet and Tim Colling like this.
    Rich Owings
    Local Is Where It's At | Asheville, NC SEO

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    Re: A lot of movement in the 3-pack / Local Finder

    Rich,

    Yep, I'm seeing this too. Was checking out a recent example over at another forum and will share here.

    • You type in "Dental Implants Lake Forest IL" and get Forest North Dental & Richard Rosenblatt in the local results (they share a phone # and address) so the filter doesn't seem to be in play here.
    • Type in "Dental Implants Lake Forest" you just get the practice, Richard appears filtered
    • Type in "dentist lake forest" you don't get either. I wasn't expecting to get Richard since he doesn't have this category but was expecting to see the practice.

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