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Thread: Google Listing Disappeared With Recent Update? - Try This

  1. #1
    Broland's Avatar
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    Google Listing Disappeared With Recent Update? - Try This

    If you have a business that seems to have disappeared from Google maps results with the recent update try zooming in or out once on the map to reload the results and see if it reappears.

    Here’s the story…

    A buddy who I’ve done some SEO with brought this to my attention while he was trying to figure out why his business disappeared from local maps results with the recent Google update. When performing a search on Google maps or regular web results then clicking “more results” under the local pack the business was no longer in the results - anywhere. But, if you zoom in or out 1 time after the results are loaded, it is back ranking where it was previously. Continuing to adjust the zoom his business listing that previously wasn’t there on first load is still there.

    This sounded similar to some recent things I had read on this forum here and here.

    Here's a another one that just came in: Business Not Showing in Maps
    (Added by Linda)

    So I dug a little deeper into this.

    So, when you click zoom on a google.com/maps search it will adjust the latitude and longitude coordinates in the URL along with a zoom degree. This zoom is a two digit number and a z, right after the coordinates separated from the coordinates by a comma - so for example: ,11z.

    Now if I move the map to center on the business, and zoom in to something like 17z then copy that URL (with those coordinates and zoom) then open that URL in a new window or tab, the business is still not there. (But of course plenty of businesses well outside of the current map view are.) Interact with the map to reload results either with zoom or dragging to change location just enough to reload results, and the business reappears.

    18z zoom level, still not there. Once I went up to 19z zoom it actually showed up - keep in mind this is with the coordinates set to the map being centered right over the business.

    The business has ranked in local for over two years for the terms. This is a business in New York City with pretty high competition, so it's dense with many results and at the default zoom level pin markers are on top of each other like others have reported. But when zoomed in a bit you can see that none of them share a location and are at least 1/2 a NY block apart.

    I just tried the same thing for this case and it seems to be the exact same thing except for even at the max zoom of 21z centered on the business location his business still doesn’t show up - you have to interact with the map to get results to reload for it to show up.

    This definitely seems like a bug from the recent update. I would love to hear what people think and how many other cases you are seeing of this.
    Last edited by Linda Buquet; 09-08-2016 at 06:10 AM. Reason: Added new case
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    re: Google Listing Disappeared With Recent Update? - Try This

    Broland,

    I don't think it's a bug at all. I could be wrong, but I'm seeing too many patterns among the "missing businesses" to think it's not intentional. I think 2 things are happening right now based on what I've seen.

    1. I believe Google is A/B testing at the moment which explains the crazy fluctuation we're still seeing daily on trackers like Algoroo

    2. I believe the criteria for the local search results filter has changed and is now filtering businesses in the same category in the same building. I have a client in NYC who is popping in and out of the 3-pack and every time he disappears, the guy in his building who offers the same service appears and vice versa.


    I have a few more observations I'm consistently seeing that changed on the filter as well that I'll be putting together an article on hopefully next week.

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    re: Google Listing Disappeared With Recent Update? - Try This

    Here's a another one that just came in: Business Not Showing in Maps.

    This one was also buried under a competitor, so if you zoom on maps you see them.

    Adding here to try to help us figure out patterns.
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    re: Google Listing Disappeared With Recent Update? - Try This

    Hmmm...my previous reply disappeared. My apology if this is a repeat.

    I have a client who disappeared from local listings. But yes, when you zoom out and then in, they are back at their #4 position.

    I think Joy is right. The #1 position is in the same physical office as this client. Other clients in this office have dropped out as well.

    So our strategy for now will be to keep working on things to take over the #1 spot. But I wonder if people will start testing with tweaking the address somehow. It would make your NAP different though.
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    re: Google Listing Disappeared With Recent Update? - Try This

    Like Broland, I'm seeing this happen with businesses not in the same building.

    You can also have the businesses appear by zooming out, not just in, which makes the stacking issue worse... yet that "fixes" it.

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    re: Google Listing Disappeared With Recent Update? - Try This

    The filter also (I believe) filters based on spam signals like that patent I referenced says. I think it also filters based on domain, age of listing, phone #, and other things I haven't thought of yet.


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    re: Google Listing Disappeared With Recent Update? - Try This

    Joy, if you are right that Google is doing A/B testing with maps & local listings, that could also explain the issue I posted about yesterday where I'm seeing very different results on 2 different computers in my office.
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    re: Google Listing Disappeared With Recent Update? - Try This

    Hey Folks,
    Here is another example of this that came up in the Moz Q&A Forum: https://moz.com/community/q/help-google-local-dropped

    This fishing charter in Florida is still ranking well organically and was previously used to good local pack rankings. I was totally scratching my head over what happened until I found this thread here (you guys are awesome!).

    Joy, I wanted to add this to the set of examples you are looking at in case it helps provide any more patterns to consider.

    P.S. Forgot to mention, this definitely fits the shared building example as multiple, same category businesses are located at the address.
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    re: Google Listing Disappeared With Recent Update? - Try This

    To update my last post, I'm actually seeing the listing jump in and out like an a/b test would through a few proxies, except for the primary keyword which hasn't bounced in yet.

    I don't see how this could be anything other than a test for *those keywords*. Maybe the main keyword is just on the hidden variant for awhile..

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    re: Google Listing Disappeared With Recent Update? - Try This

    Miriam,

    I can't respond to the Moz thread because I don't have 500 Moz points yet (I'm close). If you want to tell the guy, the reason why he's filtered is these guys who are first have the same address:

    https://mapmaker.google.com/mapmaker...80fc0b3e16a468

    From my understanding so far, in order to get unfiltered he's basically competing with that guy and if his listing becomes stronger, he'd appear and that guy would disappear.

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