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Thread: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

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    find8 is offline Member + GMB
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    I have 2 clients that are in the same building. One is a chiropractor (Ryken Chiropractic & Wellness Center) and one is a nurse practitioner (Pedersen Primary Care). They offer some similar services but are separate businesses and I am trying to figure out how to select their Google categories. I am afraid if they are too similar that Google will filter one of them.

    Some of the gray areas are categories like "wellness center" and "pain control clinic" which really applies to both.

    I have noticed that there are similar categories to both of these like "wellness center" and "wellness program"....also "pain control clinic" and "pain management physician".

    If I give each client the slightly different category will that be enough to differentiate them in Google's eyes? Sharing an address and similar categories is really making me nervous with this possum update.

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    It's unlikely that they will both rank for the same keywords regardless of what you pick for the categories. I always suggest going with the most specific category and then test adding some generic ones to see if it improves activity or makes it worse.

    Tim Colling and Tim Sweeney like this.
    Joy Hawkins
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    is it really that strict ? There is so many medical offices with a ton of different practices in the same field in the same buildings. I imagine if they have different suites and different phone numbers and different business name they would not have to worry about it ? Or am I wrong ?

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Jim,

    Every example I have seen since Possum filters all but 1-2 from the Local Finder for one given query. I saw one example where 3 in the same building managed to stay. It's not just the same address either - it's based on proximity so cases like hotels that are all squished in the same corner are also getting filtered.

    Joy Hawkins
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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    Thanks Joy and Jim for responding.

    I don't really know how strict Google is going to be with this case. That's why I'm concerned. They do have different suites, phone numbers and names but unfortunately they both want to rank for things like "pain management". They both manage pain, just in different ways. One is a chiropractor/massage clinic and the other is more of a primary care doctor. I doubt Google will let both of them show up at the same time for the same keywords so I'm having a hard time figuring out how best to handle this.

    I'm also not sure how much I need to differentiate the categories. Will Google penalize one or both if they are too similar? Or does it not matter at all?

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    Re: Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins

    I would do what I referenced earlier - use the most specific category and then test adding some generic ones to see if it improves activity or makes it worse.

    It's really hard to say what will happen with categories which is why I suggest testing. It's unlikely you'll get them both to rank for the same thing but it is possible.
    Joy Hawkins
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