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Thread: Understanding Consumers' Local Search Behavior - Google Infographic

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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Lightbulb Understanding Consumers' Local Search Behavior - Google Infographic

    Here is more info from the Google "Think Insights" study I posted about yesterday in the form of an infographic.

    Infographic: Understanding Consumers' Local Search Behavior – Think Insights – Google

    "Four in five consumers want search ads to be customized to their city, zip code or immediate surroundings. That's one of the insights from new research on local search conducted by Ipsos MediaCT and Purchased®. Google commissioned these studies of 5,000+ U.S. smartphone users to find out more about their behavior during local search—searches aimed at finding products or services nearby. Participants voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. This infographic highlights the key findings."


    GoogeInfographic



    The infographic is borked so I can't embed the whole thing. See full infographic here.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Jo Shaer's Avatar
    Jo Shaer is offline Local Search Pro+
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    Re: Understanding Consumers' Local Search Behavior - Google Infographic

    They've missed the " off the end of the link in the embed code.
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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: Understanding Consumers' Local Search Behavior - Google Infographic

    Good catch Jo! Bigger fish to fry now, so will leave as is.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Jo Shaer's Avatar
    Jo Shaer is offline Local Search Pro+
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    Re: Understanding Consumers' Local Search Behavior - Google Infographic

    Oooh! You tease!
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