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Thread: Hard Research: Pigeon's Impact on Local Search Visibility

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    billbean is offline Member
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    Re: Hard Research: Pigeon's Impact on Local Search Visibility

    @Howell

    I've got an attorney client. What I'm seeing lines up with what you described. Clearly, it's a good time to be Lawyers.com, Avvo, Thumbtack, etc... Who knows how long this dynamic will last. Definitely has an impact on budgets.
    Trying to get stuff done for clients.
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    Dave is offline Member
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    Re: Hard Research: Pigeon's Impact on Local Search Visibility

    @Linda:

    Interesting article. We have some experience with some of the verticals where the impacts were greatest (up or down). We also run these smb's and strive for organic high rankings besides PAC rankings.

    Before commenting I'd like to add something relevant to the thread. I spoke with Mike re: the "decrease" or "increase" of the radius for smbs.

    We have found that there is NOT a universal shrinking of the radius of the business. Alternatively we have found that it probably depends on the vertical and/or the level of competition w/in the vertical. In some cases the radius increased.

    Now as to the results:

    First of all whom am I to dispute them. We certainly don't have the volume of smb's to test as they do. We salute the large scale research.

    What we have discovered that the impact of increased PAC or reduction is also a function of how well an SMB shows in Organic results (primarily above the PAC).

    For some verticals better PAC is better. Especially if one is at the top and has a lot of reviews with good rankings. Lets say those are the smb types where the searcher is going to take a quick review and then visit the site or call.

    For others, losing the top organic above the PAC, even with good reviews and top PAC placement is WORSE.

    In those cases the depth of some content under the link and separate prominence above the PAC is favorable to being at the top of the PAC.

    All of this depends on the vertical and the SMB. Stats are one thing. In depth work to attract leads is something else. Just focusing on the PAC might not be the best thing for certain industries. Certainly not in some of our cases.
    Linda Buquet and billbean like this.

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    Re: Hard Research: Pigeon's Impact on Local Search Visibility

    I agree on those points Dave and thanks for weighing it.

    I'm seeing wider radius for many searches too with outlying cities in the pack that never were before, so it just depends.

    I also have seen many companies at the Google Business forum complain when they got IN the pack. They said they got many more calls and clicks being at the top of organic and once they landed in the pack volume went down.

    But again depends on the industry and especially how your review profile looks. If you are #3 in pack with no reviews and #1 and 2 have 20, then yes your volume would go down and you'd be better off with a bigger KW rich result above the pack in organic.
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    Dave is offline Member
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    Re: Hard Research: Pigeon's Impact on Local Search Visibility

    Quote Originally Posted by Linda Buquet View Post
    I agree on those points Dave and thanks for weighing it.

    I'm seeing wider radius for many searches too with outlying cities in the pack that never were before, so it just depends.

    I also have seen many companies at the Google Business forum complain when they got IN the pack. They said they got many more calls and clicks being at the top of organic and once they landed in the pack volume went down.

    But again depends on the industry and especially how your review profile looks. If you are #3 in pack with no reviews and #1 and 2 have 20, then yes your volume would go down and you'd be better off with a bigger KW rich result above the pack in organic.
    Linda: I haven't spent much time in the forums for quite some time. Dang, way back I was a "regular".

    Is the part where businesses are complaining "recent" as in post pigeon or is it something you have seen for some time?

    In any case some vertical benefit via strong organic SEO. Its important for the businesses and verticals to know that. Its real important for the LOCAL SEO's to recognize this.

    Local SEO is NOT a cookie cutter process. There are way too many types of businesses and differences in what searchers are looking for.

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    billbean is offline Member
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    Re: Hard Research: Pigeon's Impact on Local Search Visibility

    Quote Originally Posted by Dave View Post
    Local SEO is NOT a cookie cutter process. There are way too many types of businesses and differences in what searchers are looking for.
    @Dave , this is so true! It's obvious, almost, but must be said. Glad you did.

    The Local SEO thing has become more complicated and nuanced. Monitoring on behalf of clients (e.g. what's happening in a particular query space) is harder. It's more time consuming.

    It's important to understand what's going on in any given SERP, and to know what tactics to apply to a given situation. Others like myself, who don't focus on a particular industry niche, may have to reconsider that approach. Staying on top of things across multiple industries is difficult, if not impossible.
    Trying to get stuff done for clients.
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