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Thread: Thriving Post-Pigeon - Tale of 2 Listings that Rank #1 in the Next City Over

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    Re: Thriving Post-Pigeon - Tale of 2 Listings that Rank #1 in the Next City Over

    Quote Originally Posted by Linda Buquet View Post
    Yes but EMDs crushed it before Pigeon too. Don't think I ever saw one rank outside the city.
    But again, lots of things are different now.

    I'm curious about Mike's brand search triggers a 3 pack observation. Not that I doubt it, but just had not tuned into it before. So will be checking that out when I can. Seems like there was a case here recently that could apply to and help solve a puzzle, will try to find it.
    Before Pigeon EMD's & EMBN's (exact match business names) weren't doing as well as they are now. I'm seeing some results where the EMD & EMBN seem to be the only reason a business is ranking in the pack. In fact, we just took on a client that just started their business and he ranked #1, without a website, with his GMB page less than a month old, for a pretty competitive keyword because the full keyword was located in his business name. That's the only possible explanation as he had zero Local SEO going for him at that time. I've also seen other clients rank very well for keywords we haven't optimized because they are EMD's and EMBN's. That dial got turned up with Pigeon.

    I haven't tuned into the 3 pack brand either. I just think it makes sense. Let me know what you come up with. I always look forward to your insight.
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    Re: Thriving Post-Pigeon - Tale of 2 Listings that Rank #1 in the Next City Over

    Thought provoking stuff Linda. I just watched a snippet from the video. It sounds like his Yext strategy is based around duplicate content. His theory is that by submitting a business description to Yext, it then gets syndicated to all the directory sites, which now have duplicate content. This causes Google to filter out some of the sites and therefore give the website better odds of outranking them. Interesting.

    We have had some interesting discussions here about the subject of using unique descriptions on various directory sites. This was indeed an angle that I've never even considered.

    What are your thoughts on it?
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    Re: Thriving Post-Pigeon - Tale of 2 Listings that Rank #1 in the Next City Over

    We've heard for a long time about theories on duplicate content for citations. Has anyone found any truth to these rumors?
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    Re: Thriving Post-Pigeon - Tale of 2 Listings that Rank #1 in the Next City Over

    Quote Originally Posted by Colan Nielsen View Post
    Thought provoking stuff Linda. I just watched a snippet from the video. It sounds like his Yext strategy is based around duplicate content. His theory is that by submitting a business description to Yext, it then gets syndicated to all the directory sites, which now have duplicate content. This causes Google to filter out some of the sites and therefore give the website better odds of outranking them. Interesting.

    We have had some interesting discussions here about the subject of using unique descriptions on various directory sites. This was indeed an angle that I've never even considered.

    What are your thoughts on it?
    Well you know citations aren't my specialty but here is what my gut says...

    Didn't agree with that part, but I understand what he is saying.

    But I think if citations can help boost your ranking then you want them to count for something not minimize them. And plus many experts are saying you should do more barnacle SEO. If directories are going to rank high - then you want to try to rank high in those directories.

    On the other hand I think the consistency of all those citations works in your favor. And I still think they count even if all the same description. So I'm a little torn and don't have a strong opinion one way or the other I guess.

    I don't know Scott except for reading some posts on G+. Meant to ping him today and alert him to this thread. I'll try to do it in the morning and see if he has anything to add.
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    Re: Thriving Post-Pigeon - Tale of 2 Listings that Rank #1 in the Next City Over

    Interesting observations Linda - thanks for sharing. I've listened to Scott's interview video that you shared - also very interesting.

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