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Thread: Past Due Google Ad Words Balance Hindering Local Search Results?

  1. #11
    Linda Buquet's Avatar
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Is this the new correct page? https://plus.google.com/+WalkinTheDo...about?hl=en-US

    The biggest problem is they are in Victor so they likely won't rank in rochester

    ""dog walkers in rochester ny" the site isn't listed at all. But if we search for "local dog walkers in rochester ny"

    The 2nd ranks only because it's a long tail that likely not many others are targeting and also not many searchers would search like that either.

    The owner lives in a nearby suburb, but they are targeting the Rochester area.

    So the address listed on the google+ page is the owner's residence, but the defined service area covers Rochester.

    Any insights would be very much appreciated. We'd love to make it to the 3-pack position.
    Sorry but that service area has no impact whatsoever on ranking. You could list 10 cities but you'll still only rank mainly in the city you are in, unless there is little competition in a nearby really small town.

    So unfortunately I don't think they'll make the 3 pack for dog walkers in rochester ny if they aren't located in that city. UNLESS maybe if someone is actually searching from the far end toward Victor.
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  2. #12
    Priya Chandra's Avatar
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    In addition to the great advice that's already been given may I suggest looking at the on-site markup and content as well?

    Local Business address schema markup for the footer address would be useful and if you want to rank in areas other than your physical location you'll need to do a bit more content building than simply listing the service areas.

    There's some great ideas here: Local Content but you might want to start with this one: Multi-Location SEO: City Page Content the Easy Way (From a Local Content Writer) as it goes right to the heart of creating content for locations other than the one you're physically located in.

    I noticed also that you've got a YouTube channel but wasn't able to look at the videos due to bandwidth restrictions. However, there's no geographic information in the text or details as far as I could see. Geo-tagging your videos is going to help not just with local search but also with testimonials - create videos of dogs out on a walk for their owners as a gift and I bet they'll write something nice for you (without being asked!). I know I did, when my cattery gave me photos of my cats 'on holiday' with them.

    This post by Phil Rozek might also be helpful: 25 Principles of Building Effective City Pages for Local SEO | LocalVisibilitySystem.com

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  4. #13
    Eric Rohrback's Avatar
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    I was actually going to mention the same thing as Linda pointed out. I used to live in Rochester (grew up near Canandaigua lake, then moved to the park ave area after school), so what you really need to do is target the suburbs instead of Rochester as a whole. Targeting the town is going to be more important, since "Rochester" would be more like targeting downtown. If I was living in Irondequoit, then maybe "Dog walkers Rochester" would work, but Victor is way too far out. Your best bet to drive revenue to the business is to heavily target the area you're in and not spreading yourself too thin.

    Besides... Victor is a really wealthy town... I would hit that with full force to dominate that market. Victor, Pittsford, and Fairport would be the only areas I would think about hitting if expanding because the per capita income is so much higher than the actual city. I would strongly recommend focusing down on those areas to really take it over. If the client wants to rank for "Dog walker Rochester" just because Google says it has more volume, and it would be nice to see... you need to set a more realistic expectation on what will drive revenue to the business. Heavily target where you actual target market is located.

    Every town has dog walkers... not every town has a median income of $64,263 and single family home prices climbing over $269,500 (source).
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Yes, that is the correct page. Thank you for your valuable insights!

    The main competitor is also located in a nearby Rochester suburb (Not Rochester), but they are usually ranked #1 in the local 3-pack.

    They have a couple of "key" keywords in their company name and domain name, including "Rochester."

    I'm assuming that's why they are ranking so high.

    ---------- Post Merged at 10:58 AM ---------- Previous Post was at 10:54 AM ----------

    Thanks for your insights, Eric! Much appreciated.

  6. #15
    JoyHawkins's Avatar
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    @esitepro - I wanted to clarify something about that old page. You said it's their old address but since they walk dogs, do their customers show up ever at their house/location?

  7. #16
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Quote Originally Posted by JoyHawkins View Post
    @esitepro - I wanted to clarify something about that old page. You said it's their old address but since they walk dogs, do their customers show up ever at their house/location?
    No, they go to the client location. Clients never come to their location.

  8. #17
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Okay so since this is a Service Area Business and the listing is not verified/claimed you should actually be following the MapMaker guidelines which state that service area businesses are not permitted on the map: https://support.google.com/mapmaker/.../2642650?hl=en

    Since the edit you made will be put in as a map edit, I would reverse the edit you submitted, go to the listing in MapMaker (Google Map Maker), select the dropdown and select "delete this". For the reason, put "does not exist" and in the comments mention this is a SAB and list the link to the verified G+ page that has the address properly hidden.

    Let me know when you do that and I'll approve the edit and your page should go away
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  10. #18
    esitepro is offline Member
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Quote Originally Posted by JoyHawkins View Post
    Let me know when you do that and I'll approve the edit and your page should go away
    Joy, this is done. Thank you!

  11. #19
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Great. Looks like it published already

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