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  1. #1
    aputtock is offline Member
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    Lightbulb G+ - Gone for Good?

    Hello all,

    My discussion is twofold today -

    First point:

    My agency noticed around September that we were no longer able to enable Google+ pages for clients in our G Suite bulk accounts.

    After escalating this issue with Google, we got the message from GMB support that new GMB are no longer associated with Google+ pages.

    However, our clients who have added us as managers on their listings do appear to have the ability to enable Google+.

    This leads me to believe that it may be that we use a bulk account with many different listings, however there's no way to be sure as GMB support doesn't normally like to comment on G+ issues (other than the basics).

    Which leads me to my second point -

    Is Google + dead?

    What is the optimization value, to a business, of a Google + page (beside social signals)?

    Since the removal of NAP information and the classic view of G+ last year, how relevant is Google+ as a local ranking factor?

    Open to discussion!

    All feedback is welcome.

    Thanks, A

  2. #2
    Linda Buquet's Avatar
    Linda Buquet is online now Community Leader - Google Local Specialist
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    Re: G+ - Gone for Good?

    Hi A,

    Yes GMB and G+ are totally separate now so there is no benefit to using G+ for local.

    However if you need some of the other G+ features like Communities, or Social, the platform is still there to use. I think it's lost a lot of popularity though. So if you want to use it for social you'd really need to push page to users via your site and/or email or they likely won't find it since disconnected and does not rank in search.

    Other thoughts?
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  4. #3
    CraigJMount is offline Member
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    Re: G+ - Gone for Good?

    Didn't Mike B. do a presentation at Moz Local (Are Words the New Links?) talking about the importance of G+?

    Link here- https://moz.com/mozcon-local-videos (Video is at the bottom of the page). From what I understand, Google+ can be really important if you use it correctly.

  5. #4
    Blake Denman's Avatar
    Blake Denman is offline Local Search Pro++
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    Re: G+ - Gone for Good?

    Quote Originally Posted by CraigJMount View Post
    Didn't Mike B. do a presentation at Moz Local (Are Words the New Links?) talking about the importance of G+?

    Link here- https://moz.com/mozcon-local-videos (Video is at the bottom of the page). From what I understand, Google+ can be really important if you use it correctly.
    That presentation had to do with review sentiment and keywords used in reviews from third-party sites and GMB listings can influence ranking.

    Dan Leibson and Andrew Shotland just published research backing this up too.

    Mike did do a talk (or maybe a blog post) about posting on G+ to increase ranking, which it did (sample size of 1) while consistently posting.
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  6. #5
    CraigJMount is offline Member
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    Re: G+ - Gone for Good?

    You must not have watched the video I referenced in the link; that presentation also talks about "posting on G+ to increase ranking" in the latter half.

  7. #6
    Linda Buquet's Avatar
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    Re: G+ - Gone for Good?

    I didn't watch the whole video but I know Ben Fisher was behind it and did much of the research. Ben talked to me about it a bit.

    MozCon Local was back in Feb, so I'm pretty sure when they were talking G+ and local ranking that was back when G+ was still connected to GMB & local. So I wonder, if we asked them today, if they would still think the same now that there has been a complete disconnect?
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  8. #7
    Blake Denman's Avatar
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    Re: G+ - Gone for Good?

    Quote Originally Posted by CraigJMount View Post
    You must not have watched the video I referenced in the link; that presentation also talks about "posting on G+ to increase ranking" in the latter half.
    Didn't watch the video bc I was at MozCon Local for the presentation.
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  9. #8
    CraigJMount is offline Member
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    Re: G+ - Gone for Good?

    @Linda- What an interesting thought, I wonder if we could find that out.

    @Blake- You don't see the natural response there: "You must not have been paying attention, that presentation also talks about "posting on G+ to increase ranking" in the latter half."? I'm really confused by this interaction per the thread. I think we are trying to figure out if G+ can drive rank.
    Last edited by CraigJMount; 11-14-2017 at 08:58 AM. Reason: Clarity

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