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Thread: Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

  1. #1
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

    Local Google+ posts have been showing up in the Knowledge Graph for brand searches for awhile now. But I think many business owners and even consultants are not aware.

    I was just talking to a bunch of Dentists about G+ and grabbed a screen shot to show them how if done right an eye-catching post could be showing up right in Google search, which could potentially mean an extra click and a new patient.

    So wanted to show the great example I shared with them. (Just a random Dentist, no connection at all.)


    Google Local Knowledge Graph Showing Google+ Posts - How To & Examples-knowledgepost1.jpg


    NOTE: The posts only show with brand search right now and are not triggered by KW searches.

    This issue came up at a post at our forum back in March. But I had been noticing posts showing up in the KP for a few months before that. Then Mike blogged about it when he saw the thread here.
    One More Reason for an SMB to Engage with Google Plus

    In Mike's post I think a couple folks were trying to figure out what triggered the posts showing up.
    But I just spot checked numerous Dental and Chiro listings and all recent posts I found are showing up.

    But whether an image shows or not depends on how the G+ post was created.

    I am not going to pretend I've studied this in any great detail, but it looks to me like you need to directly embed an image in the post for the image to show in recent posts in the KP. So for example if you post a link to your blog, even though it shows an image from the blog post, that image won't show in KP. Here's an example:


    Original Google+ Post

    Name:  KPVegasDDS1.jpg
Views: 601
Size:  33.4 KB


    So the post above is the standard way you normally link to a post, with some commentary above the line, and the embedded post below.


    Post in the Knowledge Graph

    Google Local Knowledge Graph Showing Google+ Posts - How To & Examples-kpvegasdds2.jpg


    But as you see in the Knowledge Graph above, the post does not really stand out at all without an image to draw attention to it.

    So to get image to show, need to do it the way the Dentist in the top image did it.


    Here is screenshot of that original post from Dr Larson:

    Name:  KnowledgePost1orig.jpg
Views: 484
Size:  38.8 KB

    So you need to add the image directly in the post, not add a blog link which embeds the image from the blog post. Then if need to add a link to the post as well, need to do it in the body as a raw link. The link won't stand out as well then. So need to decide, what's more important, the image to grab attention to begin with (on the post and in the KP) or having the post link with title embedded, which could increase click-through.

    So like I said, recent posts have been showing up for awhile now and this is just one more example of how Google is surfacing and displaying more Google+ content. I wanted to post because I thought that Dentist's post was a great example and I had a little more detail to share about how to trigger the images in the post.
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  2. Members who thanked Linda Buquet for this post:

    Chris Ratchford (04-16-2014),Priya Chandra (04-15-2014),rossicone (09-25-2014),Scott Rawlins (04-15-2014)

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    Chris Ratchford is offline Member + GMB
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    Re: Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

    Great find Linda!

    I assume that you have to publish the post directly to Google+... I use dlv.it to post links of blog posts from clients' websites to their G+ page and I haven't seen any effect on their Knowledge Graph.

    I wonder if I should test posting directly to the client's G+ page... but I don't think that's scalable.
    Chris Ratchford
    Prodentite
    Dental SEO & Websites

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    Ben Bowen is offline Member
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    Re: Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

    Been seeing, and using this, for our company for a while now. I see the picture regardless of how I post. Maybe has to do with the setup of your blog?

    Another nice benefit is that it pushes "people also search for" further down the page.
    Linda Buquet likes this.
    My landscape marketing blog is at triple16.com

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    mborgelt's Avatar
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    Re: Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

    I've noticed on Google +, the image it selects is the one you set as the Featured Image if it is a wordpress site. if it is not a wordpress site, it generally will use the first image on the page.

    Good find Linda, here is another example of how its becoming critical for businesses to utilize Google + not just for the listing, but for the social aspects as well
    Ben Bowen likes this.
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    Ben Bowen is offline Member
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    Re: Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

    Quote Originally Posted by mborgelt View Post
    I've noticed on Google +, the image it selects is the one you set as the Featured Image if it is a wordpress site. if it is not a wordpress site, it generally will use the first image on the page.
    Squarespace, which I use, has a similar setup where you designate a primary image for the post or page- must be why my images show.
    My landscape marketing blog is at triple16.com

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    Linda Buquet's Avatar
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    Re: Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

    Quote Originally Posted by Ben Bowen View Post
    Another nice benefit is that it pushes "people also search for" further down the page.
    Really good point! Thanks Ben!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    cdawg2610 is offline Member
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    Re: Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

    To add in my two cents from experience - when putting together the post on Google+ - add the photo first, and then text/link after that. For some reason, if you do it the other way, the photo still may not show up.
    Linda Buquet likes this.

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