Beacons Are Dead?

JoshuaMackens

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I remember first hearing about beacons a year or 2 ago like it was going to be the next big marketing craze. This article points out some reasons why it's struggled to take off: https://martechtoday.com/beacons-dead-says-ceo-retail-analytics-firm-192799

What do you guys think? Do any of your clients use beacons?
I still hear a lot about it but I was concerned it may never take off in the first place. You have to have an opt in like everything in life and who would opt in to that? People treat their phone with more caution than they do their address or email.
 

Eric Rohrback

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I think the concept is interesting from both a marketer and consumer standpoint, but I agree that consumers just aren't there yet. So many variables are needed to fall in line - phone with bluetooth enabled, app download, opt in... it's a lot unless you're really aware of the beacon and understand what it's doing (which most don't).

Hopefully the technology will get simpler and the adoption rate will improve. We'll see what happens.
 

AndySimpson

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Over the past few months I've had several clients receive a Bluetooth beacon from Google as part of their "Project Beacon".

My last client actually was worried thinking it was some kind of "secret listening device" and thought it was a scam.

Now I have a basic understanding of what Google is trying to do here and understand (to a point) the technology involved and it's purpose. My question to members is... are you actually using this technology and what are you using it for specifically. I am finding it hard to find some good user case examples apart from perhaps pinging out messages to ask (hassle / panic) users if they want a Personal Injury lawyer as they walk past the office :cautious:.

Feedback appreciated....btw, the client who thought they were being secretly listened to is hopefully sending the unit to me so I can get a hands on with this device and as always I'll share my findings.

Thanks
 

AndySimpson

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okay, so I did a search for beacons, project beacon but it didn't find this thread, sorry. Just posted about Project Beacon on a new thread so obviously happy for you to merge if necessary. Thanks
 

JoshuaMackens

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I've had one client ask me about. The best use case I saw was prompting visitors to leave a review.

However, I think Google wants it for more data. As I believe Google has too much data as it is, I wouldn't set it up.

I imagine they're using it to make their wait time stuff more robust along with other metrics.
 

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