Google+ Local - How Google Monetizes Mobile Infographic

Linda Buquet

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While Google+ Local is a free platform, 'Local' is just one of the content pieces of a huge monetization puzzle, that helps to create billions in revenue for the company.

Below is a great infographic from WordStream that illustrates the big picture of how Google+ Local fits into Google's mobile monetization strategy.

Google's Mobile Products: How Google Makes Money from Mobilehttp://www.wordstream.com/blog/ws/2013/03/06/google-for-mobile | WordStream

The mobile search market is experiencing out-of-control growth. Mobile searches have increased 200% year over year in 2012, and it?s predicted that within the next year, mobile will become the primary way people access Google?s services...

...Google has managed to transform itself into a ?mobile first? company. Currently, the majority of Google?s $8B run-rate mobile revenue derives from advertising (excluding Motorola). That?s why the company is totally restructuring the way its pay-per-click advertising platform, AdWords, works ? Google wants more businesses advertising on mobile, so it?s making mobile PPC radically simpler with the introduction of enhanced campaigns, as well as new mobile conversion types, offer extensions and a mobile app ad type, all specifically created to address mobile-centric use cases...

New research conducted by WordStream into Google?s mobile product portfolio reveals that Google?s mobile strategy centers around investments in four key mobile product areas: Mobile Devices, Mobile Apps, Mobile Content and Mobile Advertising.

In the below graphic, we outline Google?s top 20 mobile products, including a report card that grades each product based on quality, adoption, originality, value to advertisers and other criteria. Scroll through to learn what each of these products does ? and how they add to Google?s bottom line! (Click on the image to enlarge to full size.)
<div><a href="http://www.wordstream.com/articles/google-mobile" target="_blank"><img width="680" border="0" alt="Google mobile Infographic" src="http://www.wordstream.com/images/google-mobile.jpg" /></a><br><a href="http://www.wordstream.com/">Source</a>: <a href="http://www.wordstream.com/articles/google-mobile">WordStream Google Mobile Infographic</a>.</div>​
 

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