Google Plus is Dying - What Now?

JoyHawkins

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We all knew it was coming...Google has announced that it's shutting down Google Plus.

As a response, we are going to slowly close down our Local Search Pros group on G+ and we are starting a Facebook Group to take it's place.

What steps are you taking for your clients as a result of this news (if any)?

Jamie Pitman from BrightLocal pointed out that you should remove G+ sharing buttons from client websites. I just created tasks to do that for all our clients starting next month.
 

Phil Rozek

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@JoyHawkins, I wrote a blog post about this a couple days ago (not long before BrightLocal did), and mentioned a few additional things:

1. Making sure to update any "Review us on Google+"-type links. Not that "write a review" links that point to a Plus page have worked for some time.

2. Scouring the site for any other mentions of or links to Plus.

3. Sleeping with one eye open regarding GMB posts.

4. Prioritizing content on your site over content you post on third-party platforms.
 

Doublet7t

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@Phil Rozek I read your blog post and I thought it had great insights on how to move away from Google +. The good news for me I didn't really do a whole lot with Google + ; however, I do a lot with GMB post. I don't have any stats on it as if holds water for ranking, but it can help expand the billboard for my client's. Why do you think GMB posts would also be cut?
 

Phil Rozek

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Thanks for saying so, @Doublet7t.

It's for a few reasons my guess is that GMB posts' days are numbered:

1. Google kills off features constantly, particularly in the local results.

2. Whenever Google promotes something hard (as it has for GMB posts) it's never simply because Google wants to help business owners. There's always another shoe to drop. When something's good, and free, and you use it, the user is the product. (Not that any of that is necessarily bad.)

3. Google's already experimenting (at least) with sticking GMB posts in a less-visible part of the knowledge panel.
 

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