Hello everyone !

Kyrton

Forum Member
Been lurking around and reading up on many topics. I am now to the point I feel I can ask questions without sounding too naive . I love all the information in here and everyones helpfulness.

About me: Local business owner that is an electrical contractor. Another electrician pointed me towards this forum and I have my head spinning with information overload. Opened my doors April 2016 and feel like I am sprinting to catch up to the other players in my area.

I have a few questions if you don't mind steering me in the right direction.

Have someone building me a nice looking website to replace the one I threw together myself. My idea is to have content that will rank with google and hopefully covert to a lead.

I need help trying to create a plan of action. I would love to hire the appropriate firm to handle everything, but it simply isn't in the budget yet.


  1. I just hired someone to manage my PPC. They are building specific landing pages for our services.
  2. I plan on hiring someone to do copywriting. I will have city specific pages, service specific pages and eventually and blend of city + service.
  3. After each page is written and formatted to my website is when I have a SEO expert go over the page to insure it is optimized? (meta, keyword, schema markup, etc)
  4. Or should I do my best on my own and wait till I can afford a SEO firm that handles every aspect?
 
This is a pretty open ended question, but I can tackle a few sides of it at least.

One of the values of having someone with some SEO knowledge involved during content creation, is you make sure you're building content to target the right keywords. Your main keywords will probably be pretty obviously, but there might be some sub areas that wouldn't have occurred to you without a little extra research. For wedding photographers for example, ranking for searches involving local wedding venues is a good source of traffic, and not something many people would think to target. Keyword research is it's own can of worms, but I like a combination of Answer the Public, Ahrefs (especially for seeing what other businesses in the same industry are ranking for), and Google's keyword planner.

Some of the hardest to change on-site issues that non-SEO minded web developers don't think about are site architecture, URL format, and page load speed. Most local business sites are pretty simple, but if you have more than a dozen pages, you might want to read this article to get some ideas about how to organize things. For page load speed, I like checking things out with gtmetrix. I usually try and improve things if I see it's taking longer than 2s.

Your post might only be asking about onsite SEO, but there's a fair bit of off-site work too. Getting the right sites to link to you (backlink building), setting up profiles for your business in the relevant directories (citation building), review building, etc. but all that stuff can get tackled as you have time/funds, it doesn't need to be done before the site's built out.

Good luck with the new site!
 

Linda Buquet

1
Staff member
Moderator
Hi Kyrton,

Welcome and I'm glad someone pointed you to the forum. :)

Since in Google Local, you will likely only rank in the city you are physically located in, the very 1st step is to be sure your home page (foundation) is designed right, helpful to visitors and well optimized for both your city and main keywords.

I'll let others weigh in on the rest.
 

Kyrton

Forum Member
Thank you everyone !

I guess that even with reading so much, I am still feel like a lost puppy.

Since I have a new website rolling out (the old one didn't get much attention anyhow) what should be my next step to create my online presence ? That again is rather open ended, but I need some sort of a direction. I am flip flopping like a fish out of water trying to evaluate what comes next.

Today I have been working on creating profiles on various websites. I am always working on reviews for google, facebook, angies list, etc.
 

mborgelt

Top Contributor
Welcome to the community, Kyrton!

Once you have a site built you need to work on getting in front of your target audience. I would create a great resource that anyone in your target market would find useful then send it to influencers and ask their opinion on it. Then you want to promote this content via FB or PPC. While you are watching your site get great backlinks, create another resource and this time tell people a little about how your business takes them from point a to point b. This should start to get you a bit of a "presence" then you can focus on the typical local search items.
 
Welcome to the community, Kyrton!

Once you have a site built you need to work on getting in front of your target audience. I would create a great resource that anyone in your target market would find useful then send it to influencers and ask their opinion on it. Then you want to promote this content via FB or PPC. While you are watching your site get great backlinks, create another resource and this time tell people a little about how your business takes them from point a to point b. This should start to get you a bit of a "presence" then you can focus on the typical local search items.
Have you had any success with this method mborgelt? If you have, could you go into some of the detail of how it helped? Like how many backlinks you got, how long it took, specifics? I'd be interested to hear more on if this works.
 

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