The Medic Core Algorithm Update - August 1, 2018

djbaxter

Administrator
Staff member
Administrator
Joined
Jun 28, 2012
Messages
2,370
Likes
576
Social Media Signals and Google August 2018 Core Algo Update?

Social Media Signals and August Core Algo Update
by Roger Montti, Search Engine Journal
August 23, 2018

A WebmasterWorld Forum Admin posted on their Google Forum that he discovered a social media connection to high ranking in the August Broad Core update. He didn’t claim that social media is a ranking signal. Only that there was a connection and then explained what it was.... The point he was making was that sites that were so good that the generated social media validation tended to also rank well.Thus, what he appears to assert is that a site that can generate word of mouth enthusiasm was the type of site that tended to rank well in Google’s August Broad Core Update.

Here is what that forum admin posted:
“If your site isn’t generating strong social media engagement, then your site might not be as great as you think it is. If your site isn’t strong enough to generate strong social signals, then it probably isn’t generating enough of the other rankings signals that Google wants.”


He then clarified his idea like this:

“If a… site isn’t generating social media success than it is very likely that their site can be improved and isn’t perfect.”

Read more...

See WebmasterWorld discussion at Social Media & Google’s Aug 1 Update
 

JustinB

Forum Member
Joined
Mar 7, 2016
Messages
69
Likes
15
Re: Core Algorithm Update - August 1, 2018

By far the worst update I've ever seen for Google. But it does help cross-selling other digital marketing services like PPC, Social Media and Video...

I would love to see this thread stickied to the top for awhile until people get a handle over what this is because every article I've read so far has a few ideas why white-hat websites are falling like dominoes; but they're easily disproved by other authors and by looking at the new top search engine rankers...
 

JoyHawkins

Administrator
Staff member
Administrator
Joined
Jul 18, 2012
Messages
1,937
Likes
837
Re: Core Algorithm Update - August 1, 2018

Great suggestion Justin - I'll do that now.

I'm writing a piece for Search Engine Land of all my findings thusfar and will share here when it's published.
 

adammaxum

Forum Member
Joined
Jun 26, 2013
Messages
34
Likes
1
Re: Social Media Signals and Google August 2018 Core Algo Update?

One thing I ran into a couple months back was a company pitching one of my clients the auto-suggest feature on google and being able to manipulate it so that when you start typing a keyword, it recommends the businesses name in the dropdown recommendations.

After studying their tactics, one thing they did was post social media posts that tagged/linked to the website on facebook...a lot..and that seemed to be a part of their way to influence the auto-suggest feature in Google.

Aside from that random tactic, I haven't noticed any connections between the two. Maybe if more people are visiting and engaging with your website from posts on social it could have an impact that way, but I will still tell clients that social media is great to have and use, but it has little if any value for the SEO/keyword ranking side.
 

BenFisher

1
Local Search Expert
Joined
Nov 19, 2015
Messages
76
Likes
49
Re: Social Media Signals and Google August 2018 Core Algo Update?

The correlation between Social Media and local entity ranking, in theory, does exist. Good marketing, in general, can generate positive outcomes that can assist with SEO. In my experience, the only "social" channel that directly can influence search results in G+. Simply because Google uses that channel as a method of machine learning and there is a correlation to semantic influence. (Note none of our clients were affected by the Medic update)

Other social channels only impact search in the sense that they can generate links and a higher chance of increasing dwell time, clicks and word of mouth. Additionally, social could drive more brand related searches.

But this has been true for quite a while, it is "possible" that in this latest update there may have been a tweak to increase some of the related signals that come with a good marketing strategy (indirectly).
 

Marie Haynes

Forum Member
Joined
Aug 7, 2012
Messages
110
Likes
62
Re: Social Media Signals and Google August 2018 Core Algo Update?

I think that the social media connection is right on.

I truly think that E-A-T is based mostly on off-site mentions. If people EVERYWHERE are raving about your company, then that speaks to E-A-T.
 

djbaxter

Administrator
Staff member
Administrator
Joined
Jun 28, 2012
Messages
2,370
Likes
576
Re: Social Media Signals and Google August 2018 Core Algo Update?

Great. Now I'm hungry.
 
Joined
Jul 21, 2012
Messages
47
Likes
5
Joy, we have a few examples of brands getting a general lift over our clients since the August 1 update. If you need some additional data points PM me and I'll send you what I have.
 

JoyHawkins

Administrator
Staff member
Administrator
Joined
Jul 18, 2012
Messages
1,937
Likes
837
[MENTION=76]Chris_Gregory[/MENTION] I've been seeing mostly lifts (and some really good ones) with our clients. What industries are your brands in?
 
Joined
Jul 21, 2012
Messages
47
Likes
5
We have a regional pest control company which has had really good rankings for several years. Since the August update we've seen Orkin leap frog them in some of their main keywords.

We also have a Human Resource IT company (small company) that was displaced on several keywords. In reviewing the before and after SERPS the websites that moved above them were Indeed, Glassdoor, Paychex, and Oracle - all well known brands.

The only negative shift we are seeing follows this pattern - brands or well known websites rising in rankings over our smaller or regional brands.

Next week is reporting so we'll be digging into the data company wide and might have more examples to share.
 

Local Search Forum Info


Weekly Digest
Subscribe/Unsubscribe



Google top contributor


Follow Us on Twitter
@LocalSearchLink

local-search-ranking-factors

MyCommBanner250

Top