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Thread: Organic Video SEO

  1. #1
    Marie Ysais's Avatar
    Marie Ysais is offline Top Contributor - Local Search Pro
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    Organic Video SEO

    I am trying to pick up a new skill set and really move Youtube videos onto the first page of Google for a particular keyword. I have played around with it a bit but I would really love to open up a conversation about it and also talk with some serious video SEO gurus. Are there any video seo gurus that belong to the forum?

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    Broland is offline Member
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    Re: Organic Video SEO

    I don't know about gurus... but here are some tips that might help.

    Create multiple videos on the same Youtube account, hopefully ones that are at least bearable to watch.

    Name the videos with longtail keyword phrases, that might entice clicking and add descriptions including some of your target keywords, just don't over do it. Of course add a link back to the site as well.

    Share your videos with as many people as you can via emails, instant messaging, social sites...forums? Ask people to watch the whole video, maybe incentivize a little bit - "Can you help me out and see if this video I made seems professional enough?" People like to give feedback and opinions. If you can get people to like and subscribe that's even better.

    Be active and interact on your Youtube account. Fill out info on your profile and take advantage of all the site's features.

    Find other videos in your niche and other high ranking videos and leave comments - this builds internal links on youtube back to your profile.

    Share/Embed your videos on as many other sites as you can, there are thousands of sites that accept youtube embeds. If it's for a local business then there are many business listing sites (citation sites) that allow for youtube embeds. You can also embed in many blog/web 2.0 sites. Below is a small handful of sites to start with that you can embed youtube videos on. Then of course interacting on these sites will help as well.

    about.me
    spoke.com
    agreatertown.com
    buzznet.com
    storeboard.com
    lockerz.com
    simfany.com
    quora.com
    jippidy.com
    buzzfeed.com
    myvidster.com

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    Cleaner44 (07-26-2013),djbaxter (07-23-2013),Linda Buquet (07-23-2013)

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    jerry is offline Member
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    Re: Organic Video SEO

    Following tips might help too

    Include main keywords in Filename
    Include different keyword variations in Tags
    Include different keyword variations in Annotations/Captions

    Also check for privacy/license settings which plays important role in attribution and visibility of videos/channel.
    Broland and ARKlady ARKtechCo like this.

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    Cleaner44 (07-26-2013),Linda Buquet (07-23-2013)

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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: Organic Video SEO

    Of course I assume everyone knows to also put complete NAP in Youtube video descriptions then you'll get an important citation too.

    I don't deal with video SEO but just found this hot tip.

    YouTube now allows you to set the location for each video. To do this, just navigate to Video Manager > Advanced Setting > Video Location. You can the location to be the same as your local business address. Google then gets another important local signal.
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    Marie Ysais's Avatar
    Marie Ysais is offline Top Contributor - Local Search Pro
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    Re: Organic Video SEO

    Hot TIP Linda!! I didn't know that!! thanks for sharing!
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    krowe is offline Member
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    Re: Organic Video SEO

    I do Video SEO, however I only work through agencies. That said subscribe to ReelSEO - The Online Video Marketing Guide. A great resource for video SEO.

    I have no affiliation with this news source but I have submitted an article for publication.
    Kevin Rowe - Freelancer
    SEO Freelancer

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    Laustin1878 is offline Local Search Pro++
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    Re: Organic Video SEO

    May not be as related to the question but absolutely embed the video on your own site and add supporting content. Yes, YouTube is the second largest search engine behind Google (lots of support from various sources if you search on Google). But you have more latitude with your own website and you can also plug your own channel from your site. Latitude meaning you can add more text than what is allowed in YouTube and even on a local level, you could potentially outrank YouTube.

    I agree with all of the above sentiments, especially with regards to naming files and tagging.

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  13. #8
    ARKlady ARKtechCo's Avatar
    ARKlady ARKtechCo is offline Local Search Pro+
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    Re: Organic Video SEO

    When you optimize a video, you need to cover all the on page elements similar to what you would do to a webpage.

    If you are doing local seo, you want to include
    • kw and city in the title,
    • kw file name,
    • tag as you would any online property,
    • in the description:
      • you need to put the URL target,
      • include citation description,
      • iinclude nap,
      • put in the kw topic,

    • make sure to put the long+lat in the advanced section,
    • date it,
    • syndicate it,
    • bookmark it,


    Lots you can do and there are a lot of resources on how to do it but basically follow the rules for SEO and you'll get it.
    rossicone and Laustin1878 like this.
    Online since 1995, Team ARK offers assistance with business reputation, marketing, lead generation, online business training & more.

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    Thaddaeus is offline Member
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    Re: Organic Video SEO

    All good recommendations, I would only add that I would throw certain types of backlinks and social signals at the YouTube video. I don't worry about Google slaps because why would Google slap itself?

    Now I know alot of people are worried about the wrong kinds of backlinks, but so far I have not had any problems getting my videos or my customers ranked and ranked well.

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    Marie Ysais (07-26-2013)

  17. #10
    Marie Ysais's Avatar
    Marie Ysais is offline Top Contributor - Local Search Pro
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    Re: Organic Video SEO

    Do you add any back links to the channel itself? or just the video watch page?

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