Results 1 to 4 of 4
Like Tree2Likes
  • 1 Post By Local Search News Curator
  • 1 Post By Linda Buquet

Thread: Comparison of Local Review Sites: Where Should You Focus Now?

  1. #1
    Member Since
    Jul 2012
    Posts
    813
    Thanks
    0
    Thanked 60 Times

    Comparison of Local Review Sites: Where Should You Focus Now?

    You only have so many customers.† Many of them are probably happy to write you a review online (especially if itís as easy as possible).† So where should you encourage them to go to post reviews of your business? If you think the obvious answer is ďOh, Iíll just steer everyone to Yelp and Google+Ē […]

    Read More at the Local Visibility System Blog ...

    What do you guys think???

    Please visit the site linked above to read the full post.
    Or add comments and questions below.
    rossicone likes this.
    FEATURING: Local Search News imported from featured Local Search Blogs

    Please visit the link above to read the full post.

  2. Members who thanked Local Search News Curator for this post:

    Margaret Ornsby (11-12-2013)

  3. #2
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,669
    Thanks
    2,814
    Thanked 5,018 Times

    Re: Comparison of Local Review Sites: Where Should You Focus Now?

    Whoa Phil, just finally had time to read this.

    EPIC post. Great job!

    I'm moving out of general news into the Reviews Forum.
    Phil Rozek likes this.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  4. Members who thanked Linda Buquet for this post:

    Phil Rozek (10-24-2013)

  5. #3
    Member Since
    Jul 2013
    Posts
    113
    Thanks
    30
    Thanked 36 Times

    Re: Comparison of Local Review Sites: Where Should You Focus Now?

    LOVE this post from Professor Reviews. (Can that stick?) Rather than put out an overly complicated chart like so much of the infoporn out there, Phil offers a decision-maker's view of "second-tier" review sites and exposes the thinking that goes into deciding which ones you should care about. It isn't comprehensive; it's smart.

    In the blog comments, there's some discussion of the relative prominence of different review sites in different local markets, and how are we to account for all of Phil's decision factors plus all the geo-specific differences in review site usage, competition, and prominence?

    It is second nature to most of us here, but I often advise clients to conduct two sample searches across one or more search engines to get a snapshot of the review sites that should matter to them: query "[business name] + [geo] + reviews" and "[business category] + [geo] + reviews", e.g. "rays new york reviews" and "pizza new york reviews" (or similar).

    That is, get a quick visual overview of how a given brand and its local competition present themselves in reviews/search. Look at the review sites that place (Yelp vs. Yahoo vs. YP), the review sites that pop (who's showing gold stars, etc.), and the relative position of individual listings in a given market, which is a good proxy for what sites folks there are using.

    With these simple data points, you can usually triangulate on a few review sites that should matter to a given business beyond Google+ and Yelp.
    Jon Hall | Founder of Grade.us, White-label Review Management for Marketers, SEOs and Agencies | Author of The Marketer's Guide to Customer Reviews

  6. #4
    Tyson Downs is offline Local Search Pro+
    Member Since
    Jul 2013
    Location
    Salt Lake City, UT
    Posts
    169
    Thanks
    54
    Thanked 21 Times

    Re: Comparison of Local Review Sites: Where Should You Focus Now?

    I agree great post by Phil. Phil, thanks a ton for putting out good stuff like this, it makes my job easier!

Similar Threads

  1. Review sites that drive good traffic?
    By Akuta in forum Local Search
    Replies: 4
    Last Post: 04-19-2013, 02:32 AM
  2. Local in 2013: What to Focus on for Success
    By Linda Buquet in forum Local Search
    Replies: 1
    Last Post: 01-10-2013, 11:08 AM
  3. Comparison of Software Tools
    By Cindy in forum Local SEO Tools & Software
    Replies: 5
    Last Post: 09-27-2012, 01:25 PM
  4. Will The New Yahoo CEO Focus On Local Businesses?
    By Local Search News Curator in forum Local Search News (Archive - Closed)
    Replies: 0
    Last Post: 08-13-2012, 09:01 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •