Phil just wrote another great post on reviews. This one's a keeper for sure!

How to Execute the Perfect Local Reviews Strategy | LocalVisibilitySystem.com

Step 1. Commit – or don’t.

What do you want? What disaster are you trying to keep away from your reputation?

You’ll need to be patient and have a little fire in your belly – no matter what you’re trying to accomplish or avoid.

And you’ll need to learn from your reviews to make your business better. Or else your reputation will own you, and not the other way around.
Lots more inside that link. Head over to read the full post!