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Thread: Rock Solid & Simple Google Review Strategy

  1. #11
    Jo Shaer's Avatar
    Jo Shaer is offline Local Search Pro+
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    Re: Rock Solid & Simple Google Review Strategy

    Thanks Joy, I started to write you a reply a couple of days ago and got distracted by a client and lost it all

    I think what I was asking was whether you can use your Google Places links in those PPC review extensions?

    I was also offered the chance to get some code for my website if I paid for the review listing. Apparently, if you have 30 reviews, it helps the stars to appear in organic search as well. The guy in the first article talks about using the free service Bizrate? Has anyone else had success with this?
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    Re: Rock Solid & Simple Google Review Strategy

    I love this tip. (And of course I practice it--heavily.)

    I think marketers and business owners really underestimate the power of print for this kind of funnel application, too often in favor of email and the company's illustrious customer "list."

    Seriously, want customers to ignore something completely? Send them an email. But if you want them to remember something, make it memorable. Hand them the message in print and *tell* them what it is: "Here, we'd really appreciate your feedback if you can spare a minute when you get home."

    This is one of the few advantages left for those who transact business face-to-face with their customers. Use it!

    I think there are even more pros to Greg's approach than he lets on:
    - the print piece and short URL provide an assist, making the ask seem less solicitous and onerous to the customer
    - asking is therefore easy even for untrained staff--your message is crafted and less likely to get botched
    - you can even scale your print campaign to large, multi-location businesses with the single creative if you do a bit of funneling, e.g. http://grade.us/sweye

    I could go on! And on.
    Jon Hall | Founder of Grade.us, White-label Review Management for Marketers, SEOs and Agencies | Author of The Marketer's Guide to Customer Reviews

  3. #13
    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    Re: Rock Solid & Simple Google Review Strategy

    Quote Originally Posted by Jo Shaer View Post

    I think what I was asking was whether you can use your Google Places links in those PPC review extensions?
    No. The only way you can use Google Places reviews in an AdWords ad is via AdWords Express. You can't utilize them at all via an extension.

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    Jo Shaer (08-11-2014)

  5. #14
    Alpha Local is offline Local Search Pro++
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    Re: Rock Solid & Simple Google Review Strategy

    Hi Joy, I'm Shane

    Do you know if how to get Google Reviews showing in Adwords for a Local Client? It used to just be a matter of connecting the adwords to the Local Business owners Google Plus page and the Google reviews would show up. I've seen it written that unless you have 100 G+ followers on your Google Listing (G+, Places, Google My business or otherwise), that the reviews won't show.

    Can you shed any light on that?

    It does seem hardly anyone knows how to do it as there a less ads now with Google reivews displayed...
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  6. #15
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    Re: Rock Solid & Simple Google Review Strategy

    Shane,

    See my last comment right above. The only​ way to get Google Places reviews to show on an AdWords ad is if you use AdWords Express.
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  7. #16
    Phil Rozek's Avatar
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    Re: Rock Solid & Simple Google Review Strategy

    Hey Shane, I replied to that question last night

    http://localsearchforum.catalystemar...html#post44505

    But yeah, what Joy said.

  8. #17
    Alpha Local is offline Local Search Pro++
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    Re: Rock Solid & Simple Google Review Strategy

    Thanks Joy, yeah I knew that and I did read your notes on it ... I'll rephrase my question ... I am using Adwords Express to try to get my clients reviews to show in their adwords, it used to be easy but not I can't figure out how to do it anymore, does anyone know how to get Google reviews showing the Adwords by using the Awords Express interface, I mean that actual step by step procedure, not just fact that, that is where it needs to be done ... I need help with actually how to do it once in there. If anyone knows anyone that knows ..... that would be brilliant
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  9. #18
    Alpha Local is offline Local Search Pro++
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    Re: Rock Solid & Simple Google Review Strategy

    Roger that Phil, thanks for replying, as above to Joy, I already knew that, my question is more about how to actually do it, as I used to be able to easily.

    I don't buy the theory that it can't be done anymore or that it is random. There are still some adwords showing with Google reviews in them, so some people know how to do it, as I once did.

    Some say that it is your number of G+ followers that allows your Google reviews to show in adwords, I've debuinked that, seen ads where click G+ page and not many followers. Some says its number of reivews, I've seen ads recently with as little as 12 reviews, so "you need 30 Google reviews on your Google Local listing before they will show in adwords is not right either.

    I think people can;t figure it out, so they just come up with these theories and some of them take hold. Nothing new in that in the land of Google I spose haha!
    Appreciate any guidance towards someone who may know how.

    Thanks heaps from NZ
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  10. #19
    Phil Rozek's Avatar
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    Re: Rock Solid & Simple Google Review Strategy

    Quote Originally Posted by Alpha Local View Post
    I don't buy the theory that it can't be done anymore or that it is random. There are still some adwords showing with Google reviews in them, so some people know how to do it, as I once did.
    Thanks heaps from NZ
    Nobody said it was "random." Rather, all I said was that having your Google+ reviews featured in your PPC ads in a non-AdWords Express campaign doesn't appear to be something you can control. Yes, you need to link your Google My Business and your AdWords accounts, but that doesn't ensure your reviews will show up.

    Refer to this thread:

    https://www.en.adwords-community.com...ws/td-p/160384

    I've wrestled with the issue for hours, and drew the same conclusion as the TC in the AdWords forum.

    My conclusion: Google decides whether your reviews show.
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  12. #20
    Alpha Local is offline Local Search Pro++
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    Re: Rock Solid & Simple Google Review Strategy

    wasn;t saying you said it ,,,, just generally, people do
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