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Thread: Rock Solid & Simple Google Review Strategy

  1. #1
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Rock Solid & Simple Google Review Strategy

    google-hotpot
    I like simple... Simple is good.

    And when it comes to getting Google reviews, or any type of customer reviews, simple is often better.

    Here is a brilliant strategy by one of our members Greg Gifford, posted at Search Engine Land.

    A Review Handout Alternative: Try P&P To Get More Local Reviews

    We create branded 46 postcards for each dealer with one simple instruction: go to domain.com/reviews to leave a review.

    No questions, no flowchart — a simple card that matches the dealership’s website and branding with just one instruction (and sometimes the dealership’s Facebook URL). Then, on the /reviews page, there’s minimal text, so it’s less confusing.

    The copy simply asks the customer for a review, and includes a link directly to the business’ Google My Business page (aka Places). Below the link, there’s a note that a Google account is needed, and a simple list of 5 steps walks customers through setting up a Google account if they don’t have one.

    We ask the dealers to hand out the cards at the final handshake, when the customer is about to get in the car and drive home. The card is the last thing the customer receives, and since it’s graphic and stands out from the paperwork, it doesn’t get lost as easily.
    I love the postcard idea and linking to a page on your site instead of trying to explain it all right in a handout. That way you can safely print in large batches. If Google changes something or if you want to change up your review links or add different directions, that's all done on your review page and does not impact the post card.

    What do you think???

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  2. #2
    Greg Gifford is offline Featured Author
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    Re: Rock Solid & Simple Google Review Strategy

    Thanks for sharing, Linda! We've had great success with it...
    ARKlady ARKtechCo likes this.

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    Linda Buquet (07-21-2014)

  4. #3
    Scott Rawlins's Avatar
    Scott Rawlins is offline Moderator & Local Search Pro
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    Re: Rock Solid & Simple Google Review Strategy

    Great idea! Especially the url extension that takes them directly to the review page. Thanks for sharing Linda and thank you Greg.
    ARKlady ARKtechCo likes this.
    Scott Rawlins - Find Local Company in Atlanta GA
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  5. Members who thanked Scott Rawlins for this post:

    Linda Buquet (07-21-2014)

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    Jo Shaer's Avatar
    Jo Shaer is offline Local Search Pro+
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    Re: Rock Solid & Simple Google Review Strategy

    On the subject of reviews, am I being blonde or did you used to be able to get your Google My Business stars incorporated with your Adwords ads using an extension?

    I notice that there is a Reviews extension but it is for you to choose bits of third party reviews and link to them. Could you still use your Google My Business reviews in this?

    Someone was today trying to sell me space on a third party platform where I could pay a monthly fee to host a place where I could get reviews added and these would be linked to both my Ads and my website in organic search as structured markup.
    ARKlady ARKtechCo likes this.

  7. #5
    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    Re: Rock Solid & Simple Google Review Strategy

    Quote Originally Posted by Jo Shaer View Post
    On the subject of reviews, am I being blonde or did you used to be able to get your Google My Business stars incorporated with your Adwords ads using an extension?
    This was never an extension. The only way to get the review stars (from Google Places reviews) was via AdWords Express. There are also merchant ratings, but they don't apply to local businesses for the most part.
    ARKlady ARKtechCo likes this.

  8. Members who thanked JoyHawkins for this post:

    Jo Shaer (07-21-2014),Linda Buquet (07-21-2014)

  9. #6
    Jo Shaer's Avatar
    Jo Shaer is offline Local Search Pro+
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    Re: Rock Solid & Simple Google Review Strategy

    Thanks Joy.

    Is it the same for you guys in the States that you have to buy somewhere to get reviews hosted to get those stars to show in Adwords ads then?
    ARKlady ARKtechCo likes this.

  10. #7
    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    Re: Rock Solid & Simple Google Review Strategy

    There are 2 types of stars that appear in AdWords (they look the same) - Merchant Ratings and Google Places reviews (via AdWords Express). Which are you referring to?

    https://support.google.com/adwords/answer/2375474?hl=en
    Adwords Express: Things that are Easy to Hate | Understanding Google Places & Local Search
    ARKlady ARKtechCo likes this.

  11. #8
    Jo Shaer's Avatar
    Jo Shaer is offline Local Search Pro+
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    Re: Rock Solid & Simple Google Review Strategy

    Hi Joy

    Merchant Ratings.

    With Best Wishes
    Jo
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    Re: Rock Solid & Simple Google Review Strategy

    We've been using this method with great success for awhile. Just need to find a rate friendly printer
    ARKlady ARKtechCo likes this.
    Tutelary Marketing, Owner
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  13. #10
    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    Re: Rock Solid & Simple Google Review Strategy

    Jo,

    It looks like you can do it free but there are also paid options.

    Free: AdWords Extensions: Seller Ratings Annotations - CPC Strategy

    Some Paid Options: How to get Star Ratings in your Google Adwords Ads

    Another way to do it free: How To Get AdWords Seller Ratings In Your PPC Ads | PPC Without Pity

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