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  1. #1
    Member Since
    Oct 2017
    Brighton, UK
    Thanked 2 Times in 1 Post

    BrightLocal's Local Consumer Review Survey 2017

    Hi everyone,

    I've recently joined BrightLocal, and this is my first post on Local Search Forum - hi! I wanted to share our latest Local Consumer Review Survey in case it was useful to you.

    This year's report includes:

    • 97% of consumers read reviews for local businesses in 2017, with 12% looking daily
    • Consumers read an average of 7 reviews before trusting a local business
    • 85% of consumers trust reviews as much as personal recommendations
    • 17% fewer people visit a business website after reading good reviews than in 2016
    • 79% of consumers read fake reviews in 2017 - but 84% can't always spot them

    Hope you enjoy!


  2. Members who thanked rosie.brightlocal for this post:

    Linda Buquet (11-08-2017),Yan Gilbert (11-08-2017)

  3. #2
    Linda Buquet's Avatar
    Linda Buquet is online now Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Thanked 5,064 Times

    Re: BrightLocal's Local Consumer Review Survey 2017

    Welcome Rosie and thanks for sharing your latest survey with us!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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