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Thread: Are reciprocal google reviews allowed ?

  1. #1
    leves is offline Member
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    Are reciprocal google reviews allowed ?

    Are reciprocal google reviews allowed ? Eg. in a B2B relationship could 2 companies review each other ?

  2. #2
    Scott Rawlins's Avatar
    Scott Rawlins is offline Moderator & Local Search Pro
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    Re: Are reciprocal google reviews allowed ?

    If they have interaction with each other, I don't see why not. I've seen it done before.
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  3. #3
    leves is offline Member
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    Re: Are reciprocal google reviews allowed ?

    Would they cancel each other out / cause a penalty for either or both companies ?

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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: Are reciprocal google reviews allowed ?

    Google paints with a broad brush and I believe sees most reviews as C to B.

    I believe G at times will take down exchanged reviews.

    There are a lot of review exchange scams out there. Chiros and Attnys for example getting together and all review each other, even though they are in different parts of the country and have never been there as a client.

    So as usual the ones that don't play by the rules, hurt the honest companies.

    Now if they are truly each other's clients and have been a customer of the other, then they CAN according to guidelines, but the above scenario could possibly trip them up.
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  6. #5
    Scott Rawlins's Avatar
    Scott Rawlins is offline Moderator & Local Search Pro
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    Re: Are reciprocal google reviews allowed ?

    I wouldn't think so. These companies offer their services to another company, then it would be allowed to leave a review. I don't see this (and don't think G will either) as a conflict of interest.

    Conflict of interest: Reviews are most valuable when they are honest and unbiased. If you own or work at a place, please don’t review your own business or employer. Don’t offer or accept money, products, or services to write reviews for a business or to write negative reviews about a competitor. If you're a business owner, don't set up review stations or kiosks at your place of business just to ask for reviews written at your place of business.
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    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    Re: Are reciprocal google reviews allowed ?

    I would only do this if both parties are actually customers of each other, which is true on specific occasions. For example, the insurance company for a restaurant might actually go have lunch there (and thus are a customer).

    If both parties are not actual customers of each other than avoid it.
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