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  1. #1
    MiriamEllis's Avatar
    MiriamEllis is offline Top Contributor + Local Site Design & Copywriting
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    Rand Fishkin Talks Co-Occurrence...Local SEOs will relate to this

    Hi Everybody,
    You may already have seen this on last week's Whiteboard Friday at SEOmoz, but I had missed it until today and thought I would share here, as Rand is talking about a phenomenon in general, organic search which I believe everyone here in Local SEO will find ringing a little bell.

    Prediction: Anchor Text is Weakening...And May Be Replaced by Co-Occurrence- Whiteboard Friday | SEOmoz

    The classic ranking signals: links, authority, keywords, and anchor text - have long remained dominant in Google's search rankings. But in the past few years, we've seen the rise of citations for local rankings, and now, we may be seeing more co-occurence of terms and links in search queries, in text content, and in links becoming more of a factor.
    I think 'co-occurrence' is a great term for describing the phenomenon/trust created by multiple matching citations, and I find it highly interesting that Rand is predicting that all of SEO may go this way. Thought members here would find this of interest!
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

  2. #2
    Linda Buquet's Avatar
    Linda Buquet is online now Community Leader - Google Local Specialist
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    Re: Rand Fishkin Talks Co-Occurrence...Local SEOs will relate to this

    Thanks Miriam, I missed it too and it sounds really intriguing. Off to read it now.

    Thanks for sharing!
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  3. #3
    sergiuliano's Avatar
    sergiuliano is offline Member
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    Re: Rand Fishkin Talks Co-Occurrence...Local SEOs will relate to this

    David Mihm has an interesting article about why citations are the new backlinks for local SEO.

    Here is the link:

    Local vs Traditional SEO: Why Citation Is the New Link | Mihmorandum

    The reason why Google choose to use Citations as Backlinks is very simple.

    For building accurate Local Rankings, the number of back-links from other Local Pages is to low and they had to find other ways to check the Local Authority Level for a specific URL.

    Citations provides all info needed:

    - Name - instead of the anchor-text
    - Address - for specifying the impact area
    - Phone Number - for easy matching purposes

    NAP - seems a perfect and it can be found on many Websites with a high Local Authority Level ( Local Directories - Yelp etc )
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