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06-09-2014, 06:57 AM #1
Organic & Local Search Top ROI for Local Businesses
BrightLocal recently did a survey that examines traffic and lead sources to local businesses and Myles published the results at Search Engine Land on Friday.
Survey Finds Organic Search Delivers The Best ROI For Local Businesses
Organic search dominates again, driving the greatest amount of traffic to local websites. Respondents also attributed the greatest volume of “calls” to organic, so it’s no surprise that it showed the best ROI of all channels.
Google Places/+Local came in second, driving 3x more traffic than Bing Local or Yahoo Local, therefore justifying the focus and effort that is lavished on it.
Interestingly, “direct traffic” came in third, behind both organic and local. This shows that many local customers either don’t have a specific business in mind when searching for a local business, or they don’t remember the URL/business details so can’t go directly.
But any way, good info. What do you think?Is Our Content HELPFUL? Please pay the community back by sharing!
Linda Buquet .:. Google Local Specialist
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Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)
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