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Thread: New Local Listings Video with Blumenthal & Darren Shaw

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    Linda Buquet's Avatar
    Linda Buquet is online now Community Leader - Google Local Specialist
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    New Local Listings Video with Blumenthal & Darren Shaw

    Just picked up a good video about Local Listings management by Max from Max Impact, featuring Mike Blumenthal and Darren from Whitespark. It's from a live Google Hangout done yesterday. 10/17

    You know you can always learn something new listening to these guys!
    Timestamps below so you can see what was discussed.

    Very insightful #maximpact with +Mike Blumenthal, +Darren Shaw and other local marketers. Created time stamps to make your viewing experience better. Enjoy!

    1:23 - stories: how Mike and Darren started in local
    1:27 - local listings are not "yours" - you are just another (slightly more trusted) source in Google database. Your local listing is not your local record
    Read more in +Philip Rozek's post here: Top Local SEO Myths |
    8:29 - local business prominence: structured listing (Google+, Yelp, YellowPages,...) and unstructured citations (local newspaper, blog,...). That's about 25% of local ranking factors
    10:00 - the engagement of listing is reviews. Encourage reviews across the ecosystem; review diversification
    10:58 - expand what is a citation in your thinking : structured listing + branded URL
    11:19 - quality always trumps quantity for citations for business prominence
    13:35 - trusted resources of data for listings; what should you focus on based on resources you have? Limited on resources? Infogroup & Localeze
    Take a look at +David Mihm's local search ecosystem to better understand Mike's answer: The 2013 Local Search Ecosystems (and a GetListed Upgrade) - Moz
    17:23 - Types of Google+ pages; updates for Bing local
    20:50 - Google's incredible transition in local
    23:40 - listings maintenance & changing business info
    Mike recommended +Nyagoslav Zhekov (26:07) for claiming and updating 3rd party-listings.

    Q & A
    27:51 Hashtag - #maximpact
    (you can ask questions before, during and after the event; i.e. feel free to ask any additional questions - #maximpact isn't over when broadcast is)

    28:05 - question from +Ben Bowen about duplicating descriptions in local listings. Mike made a post about it on +Local University blog too: Is There Any SEO Benefit in Varying Your Company Description Across Listings? - Local University
    33:09 - question from +Craig Fifield: NAP consistency effect on organic rankings for nationwide businesses.
    35:38 - Darren: using citation-building as a replacement for link-building is a common misconception.
    39:14 - citation questions from +Gaz Copeland (about quality vs. quality of citation) and +Tony Dimmock (future for local citations; citation directories)
    Quality Citation Sources from Darren: How to Identify Quality Citation Sources | Whitespark
    42:32 - question from +Mihai Aperghis: How to analyze an ecosystem in the other country?
    48:38 - #maximpact points giveaway explained and question from +Benjamin Beck - most common mistakes business owners make when trying to do local on their own?
    50:23 - question from +Jason T. Wiser - name/brand change
    52:51 - on businesses with wide range of services
    57:00 - another question from +Jason T. Wiser: reviews and offering free Wi-Fi at the location.

    Special thank you to all attendees: +Barrie Moran, +Benjamin Beck, +Kevin Knecht, +Craig Fifield, +Adam Steele, +Mihai Aperghis and +Jason T. Wiser. And thanks to everyone watched (watching and will be watching), asked questions, contributed and shared this #maximpact .
    Hat tip to our member Mike Wilton for sharing this on Google+.

    And here is the post at Max's blog: Local Listings
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  2. Members who thanked Linda Buquet for this post:

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