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Thread: What Hollywood can Teach you about the CRAZY World of Local Search

  1. #1
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Cool What Hollywood can Teach you about the CRAZY World of Local Search

    Greg Gifford, Director of Search and Social at AutoRevo just did another Emmy Award winning performance at PubCon Las Vegas.

    Watch this and learn a ton about how local search works, but learn in the most entertaining way possible!

    I changed the title because I've never seen more crazy and fun movie references in one presentation. Check out 157 super entertaining movie slides about local search below.

    He even gave the Pubcon audience 3D glasses.



    Greg, you just rock SO hard! Heard this was the best preso of Pubcon!


    The 3 dimensions of Local Search
    by Greg Gifford, Director of Search and Social at AutoRevo on Oct 18, 2013

    Presented at PubCon Las Vegas, October 2013

    Local search can be extremely complicated, with many more moving parts than traditional SEO. This presentation walks you through the 3 most important elements of Local SEO: On-site optimization, Citations, and Google Places (also known as Google+ Local).

    Based off of the 2013 Local Search Ranking Factors study by David Mihm at Moz, these 3 dimensions of the local search puzzle are the most powerful signals related to the local ranking algorithm. The presentation covers each element in depth, including the recently released Google Local Carousel.

    Don't be intimidated by Local Search - this presentation will help you know exactly what to do to enable your site to rank higher in local searches.

    VOTE!
    What was your fav movie slide???


    (I'll tell you mine if you tell me yours!)
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Stefano Romero (10-25-2013)

  3. #2
    Stefano Romero's Avatar
    Stefano Romero is offline Local Search Pro+
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    Re: What Hollywood can Teach you about the CRAZY World of Local Search

    This was so well done, both the info and the slides! Very nice touch.

    My favs had to be:

    Slide 110 - "But dont ask for Yelp reviews" with Superman in cuffs (great visual)

    Slide 117 - "Reviews: Its going to move slowly" - snail with a sly smirk on its face (perfect)

    I found myself nodding along with the snail
    Linda Buquet likes this.
    SEO & Local SEO for Plastic Surgeons - Local Optimism - Based out of Miami, FL.

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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: What Hollywood can Teach you about the CRAZY World of Local Search

    Thanks for sharing your favs and playing along with me Stefano!

    I admit I have not gotten through them all yet, so need to review this weekend.

    But the 1st 50 or so I looked at MANY totally cracked me up!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  5. #4
    Stefano Romero's Avatar
    Stefano Romero is offline Local Search Pro+
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    Re: What Hollywood can Teach you about the CRAZY World of Local Search

    Seeing 157 slides, I didnt think Id make it through all of them, but Im on a google support call. so yea...
    SEO & Local SEO for Plastic Surgeons - Local Optimism - Based out of Miami, FL.

  6. #5
    Travis Van Slooten's Avatar
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    Re: What Hollywood can Teach you about the CRAZY World of Local Search

    Great presentation...even without narration. I learned a few things too. Thanks

    Just one question...how do you know what businesses get the carousel results - and does it vary depending on where you do the search from?

    And is the first photo they stress the first photo you upload to your Google+ local page?

    Travis
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

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    Linda Buquet's Avatar
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    Re: What Hollywood can Teach you about the CRAZY World of Local Search

    Quote Originally Posted by Travis Van Slooten View Post
    Great presentation...even without narration. I learned a few things too. Thanks

    Just one question...how do you know what businesses get the carousel results - and does it vary depending on where you do the search from?

    And is the first photo they stress the first photo you upload to your Google+ local page?
    Carousel is mainly food, lodging and entertainment. Sometimes even entertainment related like music lessons.

    Yes on 1st photo.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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