Results 1 to 6 of 6
Like Tree14Likes
  • 1 Post By Linda Buquet
  • 2 Post By Ashwin
  • 1 Post By Nana Okyere
  • 5 Post By Amber Robinson
  • 5 Post By Jamie Steigerwald

Thread: YAHOO Ups their Local Search Game

  1. #1
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,663
    Thanks
    2,813
    Thanked 5,017 Times

    Arrow YAHOO Ups their Local Search Game

    Looks like Yahoo is getting back in the Local Search game.

    And their new local results look a lot like Google Local results.


    You may remember that Yahoo's CEO Marissa Mayer, shortly after joining the company in 2012 indicated Local would not be a priority for the time being. Marissa said:

    “I really do love local, but it requires a deep investment, a lot of energy and time to build terrific listings. We already have some products in this area. They’re good at the moment, but it’s hard to take that next step. We don’t expect to make changes in the short term. It’s not an area where we’re going to make significant investments right now.”

    Here is yesterday's announcement: A Beautiful Day in Your Neighborhood


    I'm not seeing the changes yet, but here is the image from that post.



    Even though I love Google Local, I also love it when the competition ups their game, because I always hope it will push Google to make their Local product better and better.

    What do you think?
    Do you have the new Yahoo Local listings yet?
    Margaret Ornsby likes this.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  2. #2
    Ashwin is offline Member
    Member Since
    Sep 2013
    Location
    Bangalore, India
    Posts
    69
    Thanks
    17
    Thanked 15 Times

    Re: YAHOO Ups their Local Search Game

    My only gripe is that they could have made the design a little less an exact copy of Google.

  3. #3
    Nana Okyere is offline Member
    Member Since
    Nov 2013
    Location
    Toronto, ON
    Posts
    5
    Thanks
    1
    Thanked 0 Times

    Re: YAHOO Ups their Local Search Game

    I think it's great! Like you mentioned Linda, competition forces businesses to offer better products and experiences. Now, I don't think Yahoo will be on Google's coattails right away but it's definitely exciting to see what could come of this
    Linda Buquet likes this.

  4. #4
    Amber Robinson's Avatar
    Amber Robinson is offline Local Search Pro+
    Member Since
    Feb 2013
    Location
    Houston, TX
    Posts
    149
    Thanks
    105
    Thanked 36 Times

    Re: YAHOO Ups their Local Search Game

    I don't want to be Negative Nancy, especially not on a Friday, but I'm not impressed.

    Other than the pin drop on the outside of the listing (which I do like), that's Google Local in a different color scheme.

    "...a faster, more beautiful search experience from Yahoo."

    I don't think this will be true if the process to edit or verify a basic listing is taking 8-10 weeks, at least. Speed and appearance of results mean nothing if the information is wrong and the User has to go elsewhere.

    I was hoping they made improvements for User experience in the back end of their Local.
    Amber Robinson on G+

  5. #5
    Member Since
    Jul 2013
    Posts
    95
    Thanks
    37
    Thanked 17 Times

    Re: YAHOO Ups their Local Search Game

    Hopefully they will ditch Yext and provide better customer service for business owners with the new direction.

  6. #6
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,663
    Thanks
    2,813
    Thanked 5,017 Times

    Re: YAHOO Ups their Local Search Game

    Greg Sterling posted this yesterday. He makes some great points as do commenters.

    Yahoo Needs to Do a Lot More Than Simply Imitate Google in Local
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

Similar Threads

  1. How Little Do Yahoo Care About Local?
    By Local Search News Curator in forum Local Search News (Archive - Closed)
    Replies: 5
    Last Post: 11-15-2013, 09:34 PM
  2. Expected local search game changer is here.
    By valesence in forum Local Reviews
    Replies: 21
    Last Post: 07-17-2013, 09:36 PM
  3. Yahoo! Local Verification
    By Colan Nielsen in forum Local Search
    Replies: 12
    Last Post: 05-02-2013, 07:50 PM
  4. Issues With Yahoo Local
    By Eric Rohrback in forum Local Search
    Replies: 4
    Last Post: 03-26-2013, 05:04 AM
  5. Local SEO Ranking Game - Why Ranks High?
    By Linda Buquet in forum Ranking Puzzles
    Replies: 46
    Last Post: 09-06-2012, 08:51 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •