Results 1 to 1 of 1
  1. #1
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,663
    Thanks
    2,813
    Thanked 5,017 Times

    Out-of-the-Box Local Marketing - 4 Ways to Use Meetup for Links, Citations, Customers

    Here are 4 smoking hot ways to use Meetup for laser targeted local marketing.

    Name:  meetup.png
Views: 768
Size:  25.4 KB


    1) Start a Group (Obvious)

    If you are a speaker or organizer type person, leading a group is a great way to establish local authority status and develop great contacts and potential new customers. Plus your group can have lots of local content on it's profile page as well as some do follow links.

    PLUS sometimes press and other sites will link to you. "Dr Paula Smith from supersmiles.com started a new Meetup Group for working moms that want to network and lead a healthy family lifestyle."

    Here is an example of an Internet Marketing group for local small businesses, that some smart SEO started that has 427 local business owner members: Raleigh Internet Marketing Meetup for Business Owners

    2) Go to Groups (Obvious)

    If you want to use good old fashioned face to face networking to build your local search agency or local small business, find the type of Meetups your ideal customers would go to.

    3) CONTENT for Local Pages (Out-of-the-Box)

    Find local groups related to, or compatible with, your client's target demographic.
    Examples: Dentist - Moms Groups. Sporting Goods Store - Outdoor and sports groups.

    Post a list of groups OR post regular updates about new Meetups. And of course include lots of good location data for those Meetups.

    4) Sponsor Groups (Out-of-the-Box)
    This is ALMOST FREE targeted LOCAL advertising!

    A) Get DO-FOLLOW backlinks :-) (Meetup is PR 7)

    B) Get targeted LOCAL citations

    C) Last but not least, get targeted exposure to potential new customers!


    All you need to do is come up with a discount offer and pay $5 a month per group you sponsor. Here is info: Meetup | How to Sponsor Meetups Offer Perks to local Meetup Groups - Meetup


    Other stuff - Review groups, join discussions, post polls and pics. In otherwords, just get active online with some of these groups that target your demographic. Online networking...

    SEEK & FIND - You can search via city and keywords. But additionally if you find a relevant group, you'll also see a list of related groups toward bottom of left side bar.

    Here is a random professional networking group I found. CERTUS. Note the do-follow links in the description. Note the sponsors and perks in left column, then lower down are related groups.

    Obviously many of these strategies can be used for other local group and event sites.
    EventBrite and others are high PR and many have do follow links.



    MORE EVENT MARKETING RESOURCES

    Here's a post Colan started where we touch on event marketing: Out-of -the-Box Local Link Building

    Here is a great post from MOZ: The Complete Guide to Link Building with Local Events - Moz

    What do you think? Have you used event marketing or any ideas like those above?

    Are there any that lit a spark or inspired you to think outside the box?
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  2. Members who thanked Linda Buquet for this post:

    Scott Rawlins (05-20-2014)

Similar Threads

  1. Local Search Citations & Links Via Event Marketing
    By Linda Buquet in forum Local Search
    Replies: 8
    Last Post: 08-26-2013, 04:15 PM
  2. Replies: 5
    Last Post: 01-19-2013, 07:59 AM
  3. Citations Audit Service for Local SEO by NGS Marketing
    By Local Search News Curator in forum Local Search News (Archive - Closed)
    Replies: 4
    Last Post: 12-09-2012, 10:12 PM
  4. Best “Events” Sites for Local Search Citations, Links, and Visibility | LocalVisibili
    By Local Search News Curator in forum Local Search News (Archive - Closed)
    Replies: 0
    Last Post: 07-16-2012, 01:15 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •