I the idea of barnacle SEO was started by Will Scott back in 2008. Moz has now tossed in some thoughts on the process in todays White Board Friday.

Barnacle SEO: Leveraging Other Sites' Rankings - Whiteboard Friday

When ranking for incredibly competitive keywords just isn't a possibility, you can make like a barnacle on a ship, attaching yourself to the big sites that are. In today's Whiteboard Friday, Rand explains just what that means and how to go about it.





And here is Phil's post on the subject back in January


Your Field Guide to “Barnacle” Local SEO

You know when you type in a local search term (like “auto repair”) into Google and you see a business’s Facebook page or Yelp page or YouTube video or channel (or even its YellowPages listing)? Well, if your business has good rankings for one of those, you’ve just pulled off a bit of “barnacle” local SEO.