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08-14-2014, 07:47 AM #1
Barnacle SEO for Attorneys: Why you Need it - Especially Post-Pigeon
Many are saying Barnacle SEO is even more important post-Pigeon.
Here is a new post, that explains Barnacle SEO, by Casey Meraz, one of our members.
This article is geared toward Attorneys who have been hit especially hard by Pigeon, but applies toward any type of Local business.
Barnacle SEO: What is it? & Why Law Firms Need It
(Just a snippet - so click the link to read full post.)
It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very stiff and a great example of this is just looking at the costs per click if you do PPC. For personal injury attorney’s these clicks can range from costing $20 – $100+ just to get one click. This also trickles into the organic and local side of the search algorithm that causes some attorney’s and unrepeatable SEO companies to participate in shady tactics. The good news is that Google is getting better every day at catching these goons and is rewarding the legitimately powerful websites.
To be successful in today’s organic search results you need to consider Barnacle SEO. But what is Barnacle SEO?
For more info see Moz: Barnacle SEO: Leveraging Other Sites' Rankings - Whiteboard Friday
What do you think???
Are you doing Barnacle SEO for your clients?
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Linda Buquet .:. Google Local Specialist
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Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)
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