Page 2 of 6 FirstFirst 1234 ... LastLast
Results 11 to 20 of 51
Like Tree60Likes

Thread: Personal Injury Lawyer Wants to Rank in Tons of Cities

  1. #11
    katandmouse is offline Member
    Member Since
    Aug 2012
    Location
    14567 Big Basin Way, Ste. C1, Saratoga, CA, 408-647-2327
    Posts
    114
    Thanks
    14
    Thanked 16 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    Quote Originally Posted by spadilla View Post
    Kick rocks?

    Kidding aside - that sounds like a nightmare in the works. Someone with unrealistic expectations off the bat means a whole lot of hand holding and explaining "why". People who know just enough to be dangerous to themselves are scary. Don't let them drag you down with them.
    I can't agree more!!!
    Kathy Long, Conversion Specialist, SEO, and Web Developer at Kat & Mouse Co.
    Follow me on Twitter | Circle me in G+ | Let's chat in Facebook

  2. #12
    Member Since
    Nov 2013
    Location
    Goodyear, AZ
    Posts
    85
    Thanks
    52
    Thanked 34 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    Quote Originally Posted by Linda Buquet View Post
    Thanks for starting a great discussion Joy!
    Sorry I referred that one to you! (If that's the one I think it is.)

    Phil you totally cracked me up! Loved #4 too!

    Everyone else, there are sooo many great comments in this thread!

    I would do the 2 hour consult, just to gather all the facts and point out the error of their ways.

    In cases like this in the past, I also show them a couple threads from the Google forum where attorneys had ALL their listings suspended (like 9 if I remember right) and they were left crying about not having even their main listing any more.

    Then I'd share some of what Michael said in both great comments. If the virtual offices were not kosher with Google and they insist, then that's when I would explain I could not really help them further/help them violate Google guidelines.
    This is why I don't go outside of Google guidelines. I approach it like a doctor, first do no harm. I never want to be a part of the reason that a company gets thrown off of Google. There is plenty of win to be had playing straight up.
    Linda Buquet and heckler like this.

  3. Members who thanked Michael S. Doran for this post:

    Linda Buquet (10-27-2015)

  4. #13
    katandmouse is offline Member
    Member Since
    Aug 2012
    Location
    14567 Big Basin Way, Ste. C1, Saratoga, CA, 408-647-2327
    Posts
    114
    Thanks
    14
    Thanked 16 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    Red flag for me here with his or her expectations. It's hard enough to get PI attorney to rank in one city, let alone many - at least in competitive areas. If he doesn't respect what you have to say on the matter and insists on doing it his way, walk.

    On the hand, if he/she is willing to listen, I'd recommend paid ads in either or all Findlaw, Lawinfo.com, lawyers.com, AVVO and adwords possibly, though I know one PI attorney who is targeting all of California and is paying $50K a month in adwords. It's not cheap. Ads in legal sites are more affordable.

    There are also a number of sites that sell leads to PI attorneys. Those can be effective.

    No matter which way you look at it, you have to pay to play. I say put your money where it's going to work for you. SEO in cities where you do not have an office, especially for PI attorneys in competitive areas, is likely a waste of money.
    Kathy Long, Conversion Specialist, SEO, and Web Developer at Kat & Mouse Co.
    Follow me on Twitter | Circle me in G+ | Let's chat in Facebook

  5. Members who thanked katandmouse for this post:

    Michael S. Doran (10-27-2015)

  6. #14
    whitespark's Avatar
    whitespark is offline Top Contributor & Local Search Pro+
    Member Since
    Aug 2012
    Location
    Edmonton, AB, Canada
    Posts
    278
    Thanks
    52
    Thanked 127 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    I get this request all the time from prospects and have a very simple response:

    Virtual offices are against the guidelines, so even if you get them ranking, they're a ticking time bomb. I won't work on them.

    I'll help you rank any *real* physical locations in the local pack and organic results. For the other locations I'll work on getting you ranking in the localized organic results with very good "city pages". We can also help you attract business from these other cities with Google AdWords.
    I've had great success with city pages for some of my legal clients. Phil has an awesome post on the topic:
    25 Principles of Building Effective City Pages for Local SEO | LocalVisibilitySystem.com
    Phil Rozek and Dustybones like this.
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

  7. #15
    mborgelt's Avatar
    mborgelt is offline Top Contributor
    Member Since
    Jul 2012
    Location
    Denver, CO
    Posts
    470
    Thanks
    46
    Thanked 131 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    When we get this sort of request we usually show the prospect a few different SERPs and how things really work when in comes to multi-location rankings. From there I usually ask "Would you rather rank 50+ for 10 locations and never get seen or would you rather us focus on getting your business dominant in one area." The shrinking local pack has definitely helped smooth this conversation. I then point out how this move could hurt them and present them with an alternative. I have found that 8 times out of ten when you tell people how something will hurt or help them they usually listen. Great question, Joy.
    Linda Buquet and katandmouse like this.
    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

  8. #16
    Linda Buquet's Avatar
    Linda Buquet is online now Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,663
    Thanks
    2,813
    Thanked 5,017 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    Quote Originally Posted by Michael S. Doran View Post
    This is why I don't go outside of Google guidelines. I approach it like a doctor, first do no harm. I never want to be a part of the reason that a company gets thrown off of Google. There is plenty of win to be had playing straight up.
    (Red highlight added by Linda.)

    I like and agree with all the comments. But Michael's really resonates with me.

    I literally would not be able to sleep at night if I knowingly violated guidelines and got someone suspended or removed.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  9. Members who thanked Linda Buquet for this post:

    Michael S. Doran (10-27-2015)

  10. #17
    Videopete is offline Member
    Member Since
    Nov 2014
    Location
    Orlando
    Posts
    4
    Thanks
    0
    Thanked 1 Time in 1 Post

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    First let me start by saying I love this group! Some of the smartest marketing/ seo people in the world here.
    Personally would tell him basically what everyone one else is saying and then propose a paid search campaign and as we build their business open real office along the way to create a powerful network and community outreach building long-term tangible assets, real and predictable and if they are not on board with that hit them with a fee that makes their head spin.

    Linda Buquet likes this.

  11. #18
    gyitsakalakis's Avatar
    gyitsakalakis is offline Featured Author
    Member Since
    May 2014
    Location
    Chicago
    Posts
    15
    Thanks
    8
    Thanked 12 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    What's your budget for office leases?

    Even if the "scheme" works for rankings, for a short time, will they be able impress a sufficient number of clients at each of these locations to sing their happy praises on all of those Google My Business pages?

    #1 rankings w/o reviews < #3 rankings w/ 5+ reviews...
    Last edited by gyitsakalakis; 10-27-2015 at 01:59 PM. Reason: typo

  12. #19
    Linda Buquet's Avatar
    Linda Buquet is online now Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,663
    Thanks
    2,813
    Thanked 5,017 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    Thanks VideoPete. I think our members rock too!

    Gyi, I bet you run into this a lot right?
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  13. #20
    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,623
    Thanks
    149
    Thanked 741 Times

    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    This is a great thread. Glad I posted it!

    @Darren - do you mean you've actually seen businesses rank for stuff like "personal injury lawyer + city" organically using a city page? I see this work well in tons of industries but not Personal Injury Law because the directories are so dang competitive and good that it's almost impossible to beat them. FindLaw, Avvo, Lawyers.com, Yelp, and a few others just dominate the top organic for almost every city. Is your strategy just to go after long tail? Then there is the question of "what" long tail to go after that other PI lawyers have not already done.

    @Gyi - Great idea. I mean if someone is willing to fork over 10k a month for SEO why wouldn't they pay like 2k a month for a small office lease and actually have someone staff it? I'm not sure how much Regus offices cost these days but if they ditched the 15 fake locations they could probably afford 1 real one

    We are definitely a white-hat bunch here.
    billbean likes this.

  14. Members who thanked JoyHawkins for this post:

    gyitsakalakis (10-28-2015)

Page 2 of 6 FirstFirst 1234 ... LastLast

Similar Threads

  1. Replies: 4
    Last Post: 01-21-2015, 11:21 AM
  2. How to Rank in Surrounding Cities In Google Local
    By Linda Buquet in forum Local SEO & Ranking
    Replies: 13
    Last Post: 05-14-2013, 05:56 AM
  3. Replies: 6
    Last Post: 08-28-2012, 10:02 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •