Page 1 of 3 123 LastLast
Results 1 to 10 of 27
Like Tree2Likes

Thread: How to Use Schema Markup for Local SEO

  1. #1
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,608
    Thanks
    2,781
    Thanked 4,999 Times

    How to Use Schema Markup for Local SEO

    Just sharing, only quickly skimmed.

    How to Use Schema Markup for Local SEO | Search Engine Journal

    Making sure a business’ geographic and contact information is listed correctly on their website should be the first step when it comes to implementing schema onto a website. The Local Business section of Schema.org has a variety of categories that businesses can implement as part of the footer or contact page of their website, including address, phone, fax, operating hours, and even accepted payment types.
    Other good Schema posts can be found in the "Similar Threads" section below.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  2. Members who thanked Linda Buquet for this post:

    Tiffany (09-17-2013)

  3. #2
    Member Since
    Dec 2012
    Posts
    88
    Thanks
    27
    Thanked 4 Times

    Re: How to Use Schema Markup for Local SEO

    Would you recommend keeping the micro formats the same? I just realized I am using schema for NAP and hcard for reviews.

  4. #3
    a11c is offline Member
    Member Since
    Jan 2013
    Location
    St. Paul, MN
    Posts
    83
    Thanks
    4
    Thanked 42 Times

    Re: How to Use Schema Markup for Local SEO

    Regarding NAP, if you have to choose between one or the other, I would personally recommend schema as that seems to be what the industry is shifting towards, however, to my knowledge Google is still continuing support for hcard and other markups at this time.

    In my practices, our NAP markup is using both schema.org and hcard at the same time. I would imagine you can markup reviews with both as well.

    -alex

  5. #4
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,608
    Thanks
    2,781
    Thanked 4,999 Times

    Re: How to Use Schema Markup for Local SEO

    I think I read somewhere you should not use double markups on the same page.

    I don't think it would be a prob to use hCard on reviews and Schema on NAP on the same page. But I personally would not use BOTH for NAP.

    What I USED to do in my Automated Local SEO Template awhile back in order to try to cover both bases was to use Hcard on NAP in the footer and Schema on NAP on Contact US page. But now that Schema adoption is so high, I switched and only use it in both places. As well as 6 other types of "Local Hooks" in other places of the site that are all in different coding that helps boost local trust.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  6. #5
    a11c is offline Member
    Member Since
    Jan 2013
    Location
    St. Paul, MN
    Posts
    83
    Thanks
    4
    Thanked 42 Times

    Re: How to Use Schema Markup for Local SEO

    Linda, do you recall where you may have seen that advice?

    I'm basically using the same hcard/schema markup that Chris Silver Smith is using on his site, with the assumption he probably knows what he is doing. As of right now, I haven't seen any repercussions, both positive or negative.

  7. #6
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,608
    Thanks
    2,781
    Thanked 4,999 Times

    Re: How to Use Schema Markup for Local SEO

    Hey Alex. Yes Chris knows his stuff for sure.

    I don't remember where I saw it but I think I've seen it a couple times from pretty good authority sites back when I was researching all the options for my template system. I think I've seen it on the really techy microformat sites somewhere.

    See if a Google search pulls anything up or I'll try to find tonight if I get time.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  8. #7
    a11c is offline Member
    Member Since
    Jan 2013
    Location
    St. Paul, MN
    Posts
    83
    Thanks
    4
    Thanked 42 Times

    Re: How to Use Schema Markup for Local SEO

    Thanks Linda,

    I did find a somewhat recent article from Chris
    13 Semantic Markup Tips For 2013: A Local SEO Checklist

    I'll provide an update if I see any downsides or benefits.

    Best,
    -alex

  9. #8
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,608
    Thanks
    2,781
    Thanked 4,999 Times

    Re: How to Use Schema Markup for Local SEO

    Here's a couple things I found.

    Quote from the Chair of the group at the World Wide Web Consortium that created RDFa:

    The schema.org site makes it appear as if you must pick sides and use Microdata if you want preferential treatment. This is a false choice! They even state that you cannot SemTech 2011 BOF on structured data in HTML -- 08 June 2011use RDFa and Microdata and Microformats on the same page as it will confuse their parsers – forcing Web designers to exclusively use Microdata or be lost in the morass of search listings [Edit: Google has since retracted this statement.].
    An Introduction to Structured Data Markup | Webdesigntuts+

    Before we begin exploring these markup types, you need to keep one thing in mind: you can’t use more than one type of structured data on a single web page, because it potentially confuses search engines.
    No time to dig more but looks like there is some confusion.

    But it's possible that's old info and now things have changed or it's been corrected/clarified somewhere.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  10. #9
    a11c is offline Member
    Member Since
    Jan 2013
    Location
    St. Paul, MN
    Posts
    83
    Thanks
    4
    Thanked 42 Times

    Re: How to Use Schema Markup for Local SEO

    Thanks for sharing that. It kinda sounds like no one is for certain yet.

    I tested a directory that uses both schema and hcard for the same NAP with the structured data testing tool and it appears Google is able to differentiate between the two. As far as Bing, and Yahoo, I'll have to test Bing later using their markup tester tool and for Yahoo, I don't believe I have seen structured data in their results yet and would even know where to start to test for them.

    Example

    Thanks again
    -alex

  11. #10
    Chris Alphen is offline Member
    Member Since
    Jul 2012
    Location
    Salem, NH
    Posts
    30
    Thanks
    57
    Thanked 9 Times

    Re: How to Use Schema Markup for Local SEO

    I saw this thread and thought to myself oh good - I'm going to get this straight once and for all - not happening. And this is on my own site!

    I got a schema plug in last week and finally got around to filling it out. So, am I supposed to fill out all the fields or just what I want to actually appear on the page? Should I do this on every page and change the description to suit what the page is about? The schema refers to my company so I'm a little leery of alternating descriptions.
    Putting in the footer is fine except that it's too much info for the footer and I already have NAP in the footer.


    So far I put it on the contact page with all fields filled.

    I'd really like to gain a decent understanding of schema and markup to better serve clients. Suggestions??

    Thanks

Page 1 of 3 123 LastLast

Similar Threads

  1. Why You Should Use Schema for Local SEO - Cool Free Tool
    By Linda Buquet in forum Local SEO & Ranking
    Replies: 12
    Last Post: 12-07-2016, 08:54 AM
  2. Replies: 49
    Last Post: 04-23-2014, 07:46 PM
  3. Authorship Markup Problems
    By racebum in forum Help & Support for Google Local
    Replies: 8
    Last Post: 02-19-2013, 12:44 AM
  4. Local SEO Checklist with 13 Semantic Markup Tips
    By Linda Buquet in forum Local Search
    Replies: 1
    Last Post: 01-04-2013, 08:56 PM
  5. Adding Schema Location Markup to Your Website: Structured Data First Steps:
    By Local Search News Curator in forum Local Search News (Archive - Closed)
    Replies: 0
    Last Post: 10-16-2012, 09:52 AM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •