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Thread: What Julia Child's wire whisk can teach you about Local Search success

  1. #1
    Priya Chandra's Avatar
    Priya Chandra is offline Top Contributor
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    What Julia Child's wire whisk can teach you about Local Search success

    Well, I say Julia Child but really I mean Miriam Ellis who uses the story of Julia Child selling out Pittsburgh's stock of wire whisks to demonstrate local search success in the modern era.

    but in this post, I want to demonstrate how your local business can decisively claim all four of these micro-moments as your own, and claim the desirable transactions resulting thereby!
    I seriously love this article and I'll no doubt be reading it again and again.

    Why All 4 of Google's Micro-Moments Are Actually Local - Moz
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    Priya Chandra
    Consulting, training, troubleshooting - Local Search, with an Australian flavour
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  2. Members who thanked Priya Chandra for this post:

    MiriamEllis (01-05-2017),Tim Sweeney (01-04-2017)

  3. #2
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: What Julia Child's wire whisk can teach you about Local Search success

    Thanks Priya! I read that title and was like what could the connection be???

    I love Miriam's posts, so can't wait to read this one.
    Thanks for sharing!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    MiriamEllis (01-05-2017)

  5. #3
    MiriamEllis's Avatar
    MiriamEllis is offline Top Contributor + Local Site Design & Copywriting
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    Re: What Julia Child's wire whisk can teach you about Local Search success

    Thank you so much, Priya, for sharing this my article with the great community here. I appreciate your kind words (and yours, too, Linda!) very much.

    Happy New Year, everybody!
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

  6. #4
    Linda Buquet's Avatar
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    Re: What Julia Child's wire whisk can teach you about Local Search success

    Happy New Year to you too Miriam!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  7. #5
    Eric Rohrback's Avatar
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    Re: What Julia Child's wire whisk can teach you about Local Search success

    Nice Post Miriam!

    I hope more consultants shift away from the mindset of all-about-ranking and see the big picture. I think one of the most challenging things I've needed to do is create buyer personas. I think you made a great case to make sure you're building out scenarios for each of these micro-moments as well.

    Great job with the explanations! I liked the Pittsburgh references too

    I'll throw this question back to the forum - what are you currently doing for clients to make sure you're targeting the buyers journey effectively & hitting the micro-moments laid out in the article?

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