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Thread: Same City local Links

  1. #1
    valesence is offline Member
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    Same City local Links

    Lets say were doing seo for a plumbing company. Which local (same city) links would be beneficial? I realize a plumbing supply store would be good, same with possibly a contractors website, but what about:

    Shirt printer (prints my shirts)
    My mechanic
    pool company
    carpet cleaner (cleans my office)
    Feed store (buy my pet food there)

    Even though they would have no relevance with the niche, would they still be valuable because they are also a local business?
    Last edited by valesence; 05-19-2017 at 12:21 PM. Reason: spelling

  2. #2
    James Watt's Avatar
    James Watt is offline Top Contributor
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    Re: Same City local Links

    Absolutely. Or rather, they're good links as long as they're done in a congruent way. Local churches or non profits your client donates time/money to, if they use their building for a local event that's publicized locally, etc... there's a million ways you can get valuable links that, at first glance, may seem only tangentially related, but are actually future-proof links that will only become more valuable over time as Google's algorithm shifts. It's like this: it's all about relevance, and the place your client's company has in the community. What's it even mean to be a 'pillar of the community' after all? These are the kinds of links that Google's going to be looking at to determine real-world reputation and trust.

    So for a short-hand version... here's your real metric. Will the link potentially end up with new customers finding your client? Then it's a good link. Why is the shirt printer going to link to your plumbing client? Is it a footer link you're going to pay for? Or a blog post telling a story that the plumber's involved in? Or a link to the plumber's site along with a testimonial he's leaving for the shirt printer? As long as the link 'makes sense' and might result in a human browser seeing the link, clicking to the plumber's site, and possibly even hiring him, then it's a good link.

  3. #3
    valesence is offline Member
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    Re: Same City local Links

    Quote Originally Posted by James Watt View Post
    Absolutely. Or rather, they're good links as long as they're done in a congruent way. Local churches or non profits your client donates time/money to, if they use their building for a local event that's publicized locally, etc... there's a million ways you can get valuable links that, at first glance, may seem only tangentially related, but are actually future-proof links that will only become more valuable over time as Google's algorithm shifts. It's like this: it's all about relevance, and the place your client's company has in the community. What's it even mean to be a 'pillar of the community' after all? These are the kinds of links that Google's going to be looking at to determine real-world reputation and trust.

    So for a short-hand version... here's your real metric. Will the link potentially end up with new customers finding your client? Then it's a good link. Why is the shirt printer going to link to your plumbing client? Is it a footer link you're going to pay for? Or a blog post telling a story that the plumber's involved in? Or a link to the plumber's site along with a testimonial he's leaving for the shirt printer? As long as the link 'makes sense' and might result in a human browser seeing the link, clicking to the plumber's site, and possibly even hiring him, then it's a good link.

    Thank you, that was an excellent reply.
    Colan Nielsen and James Watt like this.

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    Re: Same City local Links

    There are two levels of relevance:

    1. Local
    2. Industry


    Any sites that are about your local area or your profession would be relevant and typically would also be valuable.
    James Watt likes this.
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