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Thread: Very nice SEO and branding move by Davidís Bridal

  1. #1
    djbaxter's Avatar
    djbaxter is offline Administrator
    Member Since
    Jun 2012
    Ottawa, Canada
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    Very nice SEO and branding move by Davidís Bridal

    A smart move by Davidís Bridal helps customers of their major competitor and Davidís Bridal at the same time...

    Davidís Bridalís SEO Person Deserves a Raise
    July 14, 2017

    Longtime competitor Alfred Angelo goes belly-up without warning, so what does Davidís Bridal do? Make an irresistible offer on an expertly-optimized page that a panicked bride will click on if she sees it in the search results.

    ...quick thinking on the part of their SEO guy or gal.

    Just look at that description tag (above). The ďwedding of their dreamsĒ is no mistake; thatís what Alfred Angelo promised, and what now only another, solvent company can deliver on. The click-through rate on that page must be insane.

    The URL is named relevantly:

    The content of the page is clear and on-topic Ė no gimmicks.
    Name:  alfred-angelo2.jpg
Views: 134
Size:  73.3 KB

    The remainder of the article is a summary of lessons to be learned for any large or small business.


  2. #2
    mborgelt's Avatar
    mborgelt is offline Top Contributor
    Member Since
    Jul 2012
    Denver, CO
    Thanked 131 Times

    Re: Very nice SEO and branding move by Davidís Bridal

    Well done! I love seeing outside of the box things like this! Keeps the mind open to less-traditional options for getting results.
    djbaxter likes this.
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