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Thread: Why do some city/services pages rank organically and others do not?

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    giannid is offline Member
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    Why do some city/services pages rank organically and others do not?

    So I had a website built about a year and a half ago and have worked with 4 different SEO experts and finally gave up on finding someone who really knows what they're doing. So after researching the web, I've started to make some progress on my website and have some first page organic rankings and at the top of the map pack in my local city and a few others. I've achieved most of this from on site optimization and some blogs I've written. I'm no SEO expert but am self teaching myself and learning as much as I can. I own and operate a small construction company and don't have a ton of money to spend on an SEO agency. I've spent quite a bit of money on SEO with really no return on my investment. So I have some local city/service pages that are ranking well organically and others are not. Some of those happen to be cities that my business is not located. Seems like I have most of my pages set up alike without any duplicate content and targeting my keywords and cities. I just can't seem to figure out why some are ranking and some are not. I'm starting to think it's some off site work that has been done to point to those pages?
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    Re: Why do some city/services pages rank organically and others do not?

    It's impossible to say without analyzing the actual pages. If you share them here you will get some great tips.

    Thanks
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    giannid is offline Member
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    Re: Why do some city/services pages rank organically and others do not?

    Ok, here are some of my pages and some notes on each

    Basement Waterproofing | Foundation Repair | Chagrin Falls OH
    This page ranks organically on page one of google search from the town if you type in, " basement waterproofing." This is a pretty competitive field and there are some big companies that I'm ranking on page one with. Strangely enough, this is a pretty generic page that I built and not even one of my specialized basement waterproofing pages I created for various cities. If you look at the slug it doesn't even mention basement waterproofing. I do have a basement waterproofing chagrin falls,ohio page for this city that does not rank. My business is not located in this city.

    Basement Waterproofing | Basement leaks | Mentor Ohio
    This page also ranks on page one google organic search. This city is larger than the one above and is probably even more competitive. This is actually a basement waterproofing city service page that is meant to rank for this service in this city. Put a little more effort in this one and seems to be doing ok.

    Concrete & Basement Waterproofing Contractors | OH | DiFranco
    This is my home page and ranks well for the search term, "Masonry contractors," when searched from the city of Mentor. This is not a high competition service for this city but this page doesn't rank on page one for many other cities I offer the same service in.

    Stamped Concrete | Decorative Concrete | Chardon Ohio
    This is one of my city specific service pages for, "stamped concrete," for the city my business is located. When I google this from my business location, my company is nowhere to be found on the first 5 pages and I'm not in the map pack. There are other contractors that are on page one and on the map pack which none of them are located in the city my business is in. One of the other contractors that is in map pack and page one organic is located almost an hour away. This bugs me as I can't even rank for this service in the city I'm located. This is a pretty competitive service.

    So these are a couple of examples. I'm trying to figure out what makes the pages rank in relatively competitive markets so I can get some of my other pages to rank organically also. Unfortunately I've had a lot of hands on my SEO in a relatively short period of time. I'm not exactly sure what was done for off page work other than some citations and garbage links. Trying to do most of this myself now and I'm having some luck but definitely want to try and get in more organic searches and in the map pack. Any help would be appreciated. Thanks.

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    SEOExpertBrad is offline Member
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    Re: Why do some city/services pages rank organically and others do not?

    How long have they ranked for? They look very spammy to me. I'm on mobile, so I can't provide much useful information. Just be careful, google doorway page penalty.

    oh man that footer..... your seo isn't sustainable long term. But, I've seen worse from professional "SEO's".
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    giannid is offline Member
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    Re: Why do some city/services pages rank organically and others do not?

    Chagrin Falls has been ranking for a while, maybe 6 months or more. Other ones are within the last few months. Yes, so called professional SEO's. That's why I'm working on it myself now. Any help would be greatly appreciated.

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    giannid is offline Member
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    Re: Why do some city/services pages rank organically and others do not?

    And what's this Google doorway penalty?

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    SEOExpertBrad is offline Member
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    Re: Why do some city/services pages rank organically and others do not?

    https://support.google.com/webmaster.../2721311?hl=en

    I do SEO following googles best practices. Sure, you may see short term wins, but long term I prefer to play by the roles with my clients websites. Last thing I want is a client to wake up one day and be gone from google.....
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    giannid is offline Member
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    Re: Why do some city/services pages rank organically and others do not?

    I didn't realize individual city/service pages were considered doorway pages. It seems like most contractors in my local service areas use these types of pages unless the business only specializes in a single service. My business provides many services and that unfortunately takes a lot more work to be visible in local search. I know another contractor that has four different websites, one for each service. That seems like a lot of work.

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    SEOExpertBrad is offline Member
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    Re: Why do some city/services pages rank organically and others do not?

    Four different websites, 1 for each service is against google policy. Unless each business has a unique address/license.

    City pages can be done within google guidelines ( a bit of a gray area IMHO), they take work and unique content. In the end, Google wants your pages to add real value to surfers, not be loaded with zip codes, footer links, and copied content.

    I am sure others here can address this much better than I can. While I still have local SEO clients, my current focus is e-commerce/global companies.
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    Re: Why do some city/services pages rank organically and others do not?

    Construction businesses are always tricky because you as an umbrella service are competing against the individual service providers.

    For instance a construction business may provide carpentry services, groundwork services, electrical services, decorating services, etc.

    Individual carpentry business will outrank you for Carpenter in City, Individual Electrician businesses will outrank you for Electricians in City, Individual decorators businesses will outrank you for Decorators in City, etc.

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